{"id":143,"date":"2018-05-05T17:24:12","date_gmt":"2018-05-05T14:24:12","guid":{"rendered":"https:\/\/www.cihadsumbul.com.tr\/?p=143"},"modified":"2018-07-31T12:59:54","modified_gmt":"2018-07-31T09:59:54","slug":"hemen-cikma-oranini-dusurme","status":"publish","type":"post","link":"https:\/\/www.cihadsumbul.com.tr\/hemen-cikma-oranini-dusurme\/","title":{"rendered":"Hemen \u00c7\u0131kma Oran\u0131n\u0131 D\u00fc\u015f\u00fcrmenin Yollar\u0131: 10 G\u00fc\u00e7l\u00fc Y\u00f6ntem"},"content":{"rendered":"<p><strong>Hemen \u00e7\u0131kma oran\u0131<\/strong> y\u00fcksek olanlar i\u00e7in bunun bir sorun oldu\u011funu hepimiz biliyoruz. Web sitemizde\/sayfam\u0131zda yolunda gitmeyen ne acaba?<\/p>\n<p>Bu yaz\u0131mda sizlere hemen \u00e7\u0131kma oran\u0131n\u0131 d\u00fc\u015f\u00fcrme yollar\u0131n\u0131 farkl\u0131 maddeler halinde sunaca\u011f\u0131m. Bu g\u00fc\u00e7l\u00fc y\u00f6ntemleri uygulamak san\u0131ld\u0131\u011f\u0131 kadar zor de\u011fil.<\/p>\n<p>Seo ile ilgileniyorsan\u0131z, arama motoru optimizasyonu i\u00e7in \u00f6nemli raporlamalardan birinin kesinlikle bu konu oldu\u011funu fark etmi\u015fsinizdir.<\/p>\n<p>Ba\u015flamadan \u00f6nce hemen \u00e7\u0131kma oran\u0131n\u0131 anlamaya \u00e7al\u0131\u015fal\u0131m.<\/p>\n<p>\u00d6ncelikle ne anlama geldi\u011fini iyi kavrarsak, yaz\u0131n\u0131n ilerleyen k\u0131s\u0131mlar\u0131nda verdi\u011fim y\u00f6ntemler ve uygulaman\u0131z\u0131 \u00f6nerdi\u011fim kriterleri daha basit \u00f6\u011frenebilirsiniz.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u0130&ccedil;indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.cihadsumbul.com.tr\/hemen-cikma-oranini-dusurme\/#Hemen_Cikma_Orani_Nedir\" title=\"Hemen \u00c7\u0131kma Oran\u0131 Nedir?\">Hemen \u00c7\u0131kma Oran\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.cihadsumbul.com.tr\/hemen-cikma-oranini-dusurme\/#Hemen_Cikma_Orani_Nasil_Hesaplanir\" title=\"Hemen \u00c7\u0131kma Oran\u0131 Nas\u0131l Hesaplan\u0131r?\">Hemen \u00c7\u0131kma Oran\u0131 Nas\u0131l Hesaplan\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.cihadsumbul.com.tr\/hemen-cikma-oranini-dusurme\/#Hemen_Cikma_Orani_Google_Siralamalarini_Etkiler_mi\" title=\"Hemen \u00c7\u0131kma Oran\u0131 Google S\u0131ralamalar\u0131n\u0131 Etkiler mi?\">Hemen \u00c7\u0131kma Oran\u0131 Google S\u0131ralamalar\u0131n\u0131 Etkiler mi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.cihadsumbul.com.tr\/hemen-cikma-oranini-dusurme\/#Hemen_Cikma_Orani_Nasil_Dusurulur\" title=\"Hemen \u00c7\u0131kma Oran\u0131 Nas\u0131l D\u00fc\u015f\u00fcr\u00fcl\u00fcr?\">Hemen \u00c7\u0131kma Oran\u0131 Nas\u0131l D\u00fc\u015f\u00fcr\u00fcl\u00fcr?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.cihadsumbul.com.tr\/hemen-cikma-oranini-dusurme\/#1-_Dahili_Linklerin_Kullanimi\" title=\"1- Dahili Linklerin Kullan\u0131m\u0131:\">1- Dahili Linklerin Kullan\u0131m\u0131:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.cihadsumbul.com.tr\/hemen-cikma-oranini-dusurme\/#2-_Kolay_Okunabilirlik\" title=\"2- Kolay Okunabilirlik:\">2- Kolay Okunabilirlik:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.cihadsumbul.com.tr\/hemen-cikma-oranini-dusurme\/#3-_Site_Tasarimi\" title=\"3- Site Tasar\u0131m\u0131:\">3- Site Tasar\u0131m\u0131:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.cihadsumbul.com.tr\/hemen-cikma-oranini-dusurme\/#4-_Mobil_Kullanilabilirlik\" title=\"4- Mobil Kullan\u0131labilirlik:\">4- Mobil Kullan\u0131labilirlik:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.cihadsumbul.com.tr\/hemen-cikma-oranini-dusurme\/#5-_Site_Hizi\" title=\"5- Site H\u0131z\u0131:\">5- Site H\u0131z\u0131:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.cihadsumbul.com.tr\/hemen-cikma-oranini-dusurme\/#6-_Iceriklerinizi_Gelistirin\" title=\"6- \u0130\u00e7eriklerinizi Geli\u015ftirin:\">6- \u0130\u00e7eriklerinizi Geli\u015ftirin:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.cihadsumbul.com.tr\/hemen-cikma-oranini-dusurme\/#7-_Reklam_Yerlesimleri\" title=\"7- Reklam Yerle\u015fimleri:\">7- Reklam Yerle\u015fimleri:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.cihadsumbul.com.tr\/hemen-cikma-oranini-dusurme\/#8-_Anahtar_Kelime_Kullanimi\" title=\"8- Anahtar Kelime Kullan\u0131m\u0131:\">8- Anahtar Kelime Kullan\u0131m\u0131:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.cihadsumbul.com.tr\/hemen-cikma-oranini-dusurme\/#9-_Harekete_Gecirici_MesajCTA\" title=\"9- Harekete Ge\u00e7irici Mesaj(CTA):\">9- Harekete Ge\u00e7irici Mesaj(CTA):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.cihadsumbul.com.tr\/hemen-cikma-oranini-dusurme\/#10-_Dusuk_Degerli_Trafik_Saglayan_Anahtar_Kelimeler\" title=\"10- D\u00fc\u015f\u00fck De\u011ferli Trafik Sa\u011flayan Anahtar Kelimeler:\">10- D\u00fc\u015f\u00fck De\u011ferli Trafik Sa\u011flayan Anahtar Kelimeler:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Hemen_Cikma_Orani_Nedir\"><\/span>Hemen \u00c7\u0131kma Oran\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hemen \u00e7\u0131kma oran\u0131, \u00e7ok yak\u0131n olmad\u0131\u011f\u0131n\u0131z bir terim ise anlamakta g\u00fc\u00e7l\u00fck \u00e7ekebilirsiniz ya da yanl\u0131\u015f anlayabilirsiniz. S\u0131k rastlad\u0131\u011f\u0131m\u0131z yanl\u0131\u015f anlama modeli;<\/p>\n<ul>\n<li>Ziyaret\u00e7ilerin sitede yaz\u0131y\u0131 okumadan \u00e7\u0131kmas\u0131.<\/li>\n<\/ul>\n<p>Oysa bu a\u00e7\u0131klama tam ifade de\u011fildir.<\/p>\n<p>Hemen \u00e7\u0131kma oran\u0131n\u0131 do\u011fru anlamazsak, \u00e7al\u0131\u015fmalar\u0131m\u0131zdan verim almam\u0131zda zorla\u015f\u0131r.<\/p>\n<p>[highlight color=&#8221;blue&#8221;]Do\u011frusu;[\/highlight]<\/p>\n<ul>\n<li>Sitenize giri\u015f yapan ziyaret\u00e7ilerin, girdikleri sayfa(a\u00e7\u0131l\u0131\u015f sayfas\u0131) d\u0131\u015f\u0131nda sitenizde linki bulunan ba\u015fka bir sayfa ve\/veya siteyi ziyaret etmeden, siteyi terk etmesine hemen \u00e7\u0131kma diyoruz.<\/li>\n<\/ul>\n<p>Yani ziyaret\u00e7i yaln\u0131zca 1 sayfan\u0131z\u0131 gezdi, geri tu\u015funu kullanarak veya sayfa kapatmay\u0131 kullanarak siteyi terk etti. \u0130\u015fte bunu yapan ziyaret\u00e7i i\u00e7in <strong><em>hemen \u00e7\u0131kma oran\u0131<\/em><\/strong> %100 olacakt\u0131r.<\/p>\n<p><strong>K\u0131sacas\u0131;<\/strong> tek sayfa ziyareti y\u00fczdesi dersek do\u011fru bir tan\u0131mlama olacakt\u0131r.<\/p>\n<p>Google Analytics bizim i\u00e7in bu verileri s\u00fcrekli hesaplar ve raporlar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hemen_Cikma_Orani_Nasil_Hesaplanir\"><\/span>Hemen \u00c7\u0131kma Oran\u0131 Nas\u0131l Hesaplan\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_164\" aria-describedby=\"caption-attachment-164\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-164 size-full\" src=\"https:\/\/www.cihadsumbul.com.tr\/wp-content\/uploads\/2018\/05\/hemen-cikma-orani.gif\" alt=\"Hemen \u00c7\u0131kma Oran\u0131 D\u00fc\u015f\u00fcrme\" width=\"620\" height=\"326\" title=\"\"><figcaption id=\"caption-attachment-164\" class=\"wp-caption-text\">Google Analytics: Hemen \u00c7\u0131kma Oran\u0131 Hesaplama<\/figcaption><\/figure>\n<p>Hemen \u00e7\u0131kma oran\u0131 hesaplama y\u00f6ntemi asl\u0131nda tan\u0131m\u0131n i\u00e7erisinde mevcut. Fakat biraz daha matematiksel hesaplama y\u00f6ntemini a\u00e7arak, daha iyi anlaman\u0131z\u0131 sa\u011flamak istiyorum. \u00d6zellikle \u201c<strong>Analytics<\/strong>\u201d verilerini yeni \u00f6\u011frenenler i\u00e7in i\u015fe yaracak bilgiler verdi\u011fimi d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n<p>\u0130ngilizcesi <strong>Bounce Rate<\/strong> olan hemen \u00e7\u0131kma, altta verece\u011fim k\u0131sa i\u015flem sayesinde hesaplan\u0131yor.<\/p>\n<p>[highlight color=&#8221;black&#8221;]Hemen \u00c7\u0131kma Oran\u0131 = (Tek sayfa ziyaret say\u0131s\u0131\/Toplam ziyaret say\u0131s\u0131) X 100[\/highlight]<\/p>\n<p>Dilerseniz \u00f6rneklendirelim.<\/p>\n<p>[highlight color=&#8221;blue&#8221;]\u00d6rnek;[\/highlight]<\/p>\n<p>Sitemizi son 7 g\u00fcnde 7000 ki\u015fi ziyaret etmi\u015f olsun. Bu ziyaret\u00e7iler i\u00e7inde baz\u0131lar\u0131 3000 farkl\u0131 sayfay\u0131 daha ziyaret etmi\u015f olsunlar.<\/p>\n<p><strong>Hemen \u00c7\u0131kma Oran\u0131 Hesab\u0131:<\/strong> (3000\/7000) x 100 \u015feklinde olacakt\u0131r.<\/p>\n<p>Bu \u00f6rnekte yapt\u0131\u011f\u0131m\u0131z hesaplaman\u0131n sonucu hemen \u00e7\u0131kma oran\u0131 %42,85 olacakt\u0131r. Bu \u00e7ok iyi bir orand\u0131r. Zaten verdi\u011fimiz \u00f6rnekte g\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi toplam ziyaret\u00e7ilerin yar\u0131s\u0131ndan fazlas\u0131(4000) ba\u015fka sayfalar\u0131 da ziyaret etmi\u015fler.<\/p>\n<p>Sayfa g\u00f6r\u00fcnt\u00fcleme say\u0131n\u0131z ne kadar iyi olursa, \u00e7\u0131k\u0131\u015f oranlar\u0131 da buna paralel olarak d\u00fc\u015f\u00fc\u015f g\u00f6sterecektir. B\u00f6ylece ziyaret\u00e7iler sitenizde daha fazla dola\u015facaklar ve \u00e7\u0131k\u0131\u015f oranlar\u0131 da d\u00fc\u015f\u00fc\u015f e\u011filimli olacakt\u0131r.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hemen_Cikma_Orani_Google_Siralamalarini_Etkiler_mi\"><\/span>Hemen \u00c7\u0131kma Oran\u0131 Google S\u0131ralamalar\u0131n\u0131 Etkiler mi?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_166\" aria-describedby=\"caption-attachment-166\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-166\" src=\"https:\/\/www.cihadsumbul.com.tr\/wp-content\/uploads\/2018\/05\/hemen-cikma-orani-siralama.gif\" alt=\"Hemen \u00e7\u0131kma oran\u0131 s\u0131ralamay\u0131 etkiler mi?\" width=\"620\" height=\"266\" title=\"\"><figcaption id=\"caption-attachment-166\" class=\"wp-caption-text\"><em>Hemen \u00e7\u0131kma oran\u0131n\u0131n s\u0131ralamaya etkisi:<\/em><\/figcaption><\/figure>\n<p>\u00d6ncelikle \u015funu s\u00f6ylemeliyim. Google s\u0131ralamalar\u0131 tek bir kriter ile olu\u015fturulmuyor. Fakat elbette bir \u00e7ok etken bir araya gelerek s\u0131ralamalar\u0131 olumsuz y\u00f6nde etkileyebilirler. Hemen \u00e7\u0131kma oran\u0131n\u0131n ne anlama geldi\u011fini anlad\u0131ysan\u0131z, bununda \u00f6nemli bir kriter oldu\u011funu anlam\u0131\u015fs\u0131n\u0131zd\u0131r.<\/p>\n<ul>\n<li><span style=\"color: #ff0000;\"><strong>Neden \u00f6nemli olsun ki?<\/strong><\/span><\/li>\n<li><strong>Merak edenler i\u00e7in hemen a\u00e7\u0131klayal\u0131m.<\/strong><\/li>\n<\/ul>\n<p>Giri\u015f sayfas\u0131 olarak ziyaret\u00e7inin ilk a\u00e7t\u0131\u011f\u0131 sayfan\u0131z anasayfa olsun.<\/p>\n<p>Anasayfa da ziyaret\u00e7i arad\u0131\u011f\u0131n\u0131 bulup o sayfaya ge\u00e7i\u015f yapabiliyor mu? Cevap hay\u0131r hemen \u00e7\u0131km\u0131\u015f ise, demek ki ziyaret\u00e7i burada arad\u0131\u011f\u0131n\u0131 bulamam\u0131\u015f. Sitenize giri\u015f yaparken yapt\u0131\u011f\u0131 arama sorgusu sonucunda \u00fcst s\u0131rada sizi bulmu\u015f ve girmi\u015f.<\/p>\n<p><strong><span style=\"color: #ff0000;\">Fakat o da ne?<\/span><\/strong><\/p>\n<p>\u0130\u00e7erikte hi\u00e7 alakal\u0131 bir konuya ula\u015famam\u0131\u015f.<\/p>\n<p>\u0130\u015fte burada Google devreye giriyor. Siz Google Arama Motoru gibi d\u00fc\u015f\u00fcnseniz ne yapard\u0131n\u0131z.<\/p>\n<p>Ziyaret\u00e7iye arad\u0131\u011f\u0131n\u0131 veremeyen bir sayfay\u0131 \u00fcst s\u0131ralarda tutar m\u0131s\u0131n\u0131z?<\/p>\n<ul>\n<li>Adil bir cevap vereceksek, <strong>cevap hay\u0131r olmal\u0131.<\/strong><\/li>\n<\/ul>\n<p>\u0130\u015fte en basit yoldan s\u0131ralamaya etkisi olaca\u011f\u0131n\u0131 g\u00f6steren bir sebep. Ba\u015fka bir \u00f6rnek verelim.<\/p>\n<p>E-ticaret sitesinden de\u011ferlendirelim.<\/p>\n<p>Kediniz i\u00e7in mama almak istiyorsunuz. Kedi mamas\u0131 aramas\u0131 yapt\u0131n\u0131z ver ilk sayfadan bir siteye girdiniz. Burada kedi mamas\u0131 t\u00fcrleri kar\u015f\u0131n\u0131za \u00e7\u0131k\u0131yor mu? Ya da sepete ekle deyip, \u00f6deme sayfas\u0131na gidebiliyor musunuz?<\/p>\n<p>Demek ki arad\u0131\u011f\u0131n\u0131z\u0131 bulmu\u015fsunuz ve mama sayfas\u0131ndan \u00f6deme sayfas\u0131na bir ziyaret olmu\u015f. Ya da farkl\u0131 mama t\u00fcrlerini incelemi\u015fsiniz, yine farkl\u0131 sayfa ge\u00e7i\u015fleri olmu\u015f.<\/p>\n<p>Bu da ziyaret\u00e7inin arad\u0131\u011f\u0131n\u0131 buldu\u011funu g\u00f6sterir ki, bu arama sonu\u00e7lar\u0131 i\u00e7in de\u011ferli bir site demektir.<\/p>\n<p><strong>Buraya kadar!<\/strong><\/p>\n<p>Ek bilgi i\u00e7in <strong>Google Analytics Yard\u0131m<\/strong> sayfas\u0131nda yer alan makaleyi okuman\u0131z\u0131 \u00f6neririm:\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=tr\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/support.google.com\/analytics\/answer\/1009409?hl=tr<\/a><\/p>\n<p>Art\u0131k hemen \u00e7\u0131kma oran\u0131 hakk\u0131nda temel bilgi d\u00fczeyine ula\u015ft\u0131k.<\/p>\n<p><span style=\"color: #ff0000;\">\u015eimdi!<\/span> Hemen \u00e7\u0131kma oran\u0131n\u0131 d\u00fc\u015f\u00fcrme y\u00f6ntemlerini aramaya ba\u015flayabiliriz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hemen_Cikma_Orani_Nasil_Dusurulur\"><\/span>Hemen \u00c7\u0131kma Oran\u0131 Nas\u0131l D\u00fc\u015f\u00fcr\u00fcl\u00fcr?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hemen \u00e7\u0131kma oran\u0131n\u0131 d\u00fc\u015f\u00fcrme k\u0131sm\u0131n\u0131 maddeler halinde s\u0131ralayaca\u011f\u0131m. B\u00f6ylece ad\u0131m ad\u0131m ilerleyebiliriz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-_Dahili_Linklerin_Kullanimi\"><\/span>1- Dahili Linklerin Kullan\u0131m\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignleft size-full wp-image-168\" src=\"https:\/\/www.cihadsumbul.com.tr\/wp-content\/uploads\/2018\/05\/dahili-baglantilar.png\" alt=\"Dahili Ba\u011flant\u0131lar\" width=\"256\" height=\"256\" title=\"\" srcset=\"\/\/www.cihadsumbul.com.tr\/wp-content\/uploads\/2018\/05\/dahili-baglantilar.png 256w, \/\/www.cihadsumbul.com.tr\/wp-content\/uploads\/2018\/05\/dahili-baglantilar-150x150.png 150w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/><\/p>\n<p>Dahili link kullan\u0131m\u0131 sitenizin SEO yap\u0131s\u0131 i\u00e7in de \u00e7ok \u00f6nemli bir fakt\u00f6rd\u00fcr. Bununla beraber hemen \u00e7\u0131kma oran\u0131n\u0131 d\u00fc\u015f\u00fcrmek i\u00e7in kullan\u0131lan en etkili y\u00f6ntemdir.<\/p>\n<p>\u00c7\u00fcnk\u00fc, ziyaret\u00e7i sitenize giri\u015f yapt\u0131\u011f\u0131nda arad\u0131\u011f\u0131 i\u00e7erikte daha fazla detay bulmak isteyecektir. \u0130lgisini \u00e7ekecek, konunuz ile alakal\u0131 bir ba\u015fl\u0131\u011f\u0131 yaz\u0131 i\u00e7erisinde linklerseniz ona t\u0131klama olas\u0131l\u0131\u011f\u0131 olduk\u00e7a y\u00fcksektir. B\u00f6ylece farkl\u0131 bir sayfaya ge\u00e7i\u015f yapmas\u0131n\u0131 kolayla\u015ft\u0131rm\u0131\u015f olursunuz.<\/p>\n<p>[highlight color=&#8221;blue&#8221;]Hemen bir \u00f6rnek verelim.[\/highlight]<\/p>\n<p>\u201c<span style=\"color: #3366ff;\"><strong>Hemen \u00e7\u0131kma oran\u0131 nedir?<\/strong><\/span>\u201d ba\u015fl\u0131kl\u0131 bir yaz\u0131 haz\u0131rlad\u0131m. Bu yaz\u0131 i\u00e7erisinde daha \u00f6nce yazd\u0131\u011f\u0131m, \u201c<strong>Hemen \u00e7\u0131kma oran\u0131n\u0131 d\u00fc\u015f\u00fcrme<\/strong>\u201d ba\u015fl\u0131kl\u0131 yaz\u0131m\u0131n linkini ge\u00e7irirsem konuyu okuyan ziyaret\u00e7i bunu da okumak isteyecektir. \u00c7\u00fcnk\u00fc nedir sorusunun cevab\u0131n\u0131 \u00f6\u011frendi\u011finde oran\u0131 d\u00fc\u015f\u00fcrmenin yollar\u0131n\u0131 arayacakt\u0131r.<\/p>\n<p>Ben ona aramadan kolayl\u0131kla sonucu verirsem, sitemi terk etmek yerine di\u011fer yaz\u0131m\u0131 da okumak ister.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-_Kolay_Okunabilirlik\"><\/span>2- Kolay Okunabilirlik:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kullan\u0131c\u0131lar i\u00e7in haz\u0131rlad\u0131\u011f\u0131n\u0131z yaz\u0131lar\u0131n okunabilirlik seviyesini artt\u0131r\u0131n. Yani yaz\u0131n\u0131z\u0131 okumak kullan\u0131c\u0131y\u0131 yormas\u0131n. K\u0131sa c\u00fcmleler kurun. Paragraflara ay\u0131r\u0131n. Makalede belirtilen bilgiler a\u00e7\u0131k ve net olsun. \u00c7ok uzun ve paragrafa ayr\u0131lmam\u0131\u015f bir yaz\u0131y\u0131, kendiniz bile okumak istemezsiniz.<\/p>\n<ul>\n<li>\u00d6nemli noktalarda vurgulama yap\u0131n.<\/li>\n<li>Maddeleme \u00f6zelliklerinden faydalan\u0131n.<\/li>\n<li>Resimler ve video ile anlat\u0131lmak istenen konuyu daha anla\u015f\u0131l\u0131r hale getirmeyi deneyin.<\/li>\n<li>Gerekirse al\u0131nt\u0131lar yap\u0131n.<\/li>\n<li>KES\u0130NL\u0130KLE, alt ba\u015fl\u0131klar kullan\u0131n.<\/li>\n<li>Uzun yaz\u0131lar i\u00e7in makale de i\u00e7indekiler k\u0131sm\u0131n\u0131 kullan\u0131n. Bu fazla vakit harcamak istemeyen kullan\u0131c\u0131ya arad\u0131\u011f\u0131n\u0131 bulma konusunda yard\u0131mc\u0131 olacakt\u0131r.<\/li>\n<li>Alt ba\u015fl\u0131klarda soru c\u00fcmleleri kullan\u0131n.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3-_Site_Tasarimi\"><\/span>3- Site Tasar\u0131m\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sitenizin tasar\u0131m\u0131 kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131nda \u00e7ok de\u011ferlidir. Siz ne kadar kaliteli i\u00e7erik \u00fcretirseniz \u00fcretin, kullan\u0131c\u0131n\u0131n sayfada gezinmesini ve arad\u0131\u011f\u0131na kolay ula\u015fmas\u0131n\u0131 sa\u011flamazsan\u0131z, kaliteli i\u00e7eri\u011finizi okuyacak ziyaret\u00e7i bulamazs\u0131n\u0131z.<\/p>\n<p>\u0130\u00e7eri\u011finiz okumad\u0131klar\u0131 zaman, kaliteli \u00fcretimin de bir katk\u0131s\u0131 olmayacak. \u00c7\u00fcnk\u00fc sadece kaliteli oldu\u011funu bilen ki\u015fi sizsiniz.<\/p>\n<p>[highlight color=&#8221;blue&#8221;]Sitenizin kategorisi ne olursa olsun.[\/highlight]<\/p>\n<p>Tasar\u0131m\u0131 i\u00e7in akl\u0131n\u0131zda bulunmas\u0131 gereken soru \u015fu olmal\u0131: \u201c<em><span style=\"color: #ff0000;\">Ziyaret\u00e7i burada ne arayacak ve kolayl\u0131kla arad\u0131\u011f\u0131 i\u00e7eri\u011fe ula\u015fabilecek mi?<\/span><\/em>\u201d<\/p>\n<p>\u00d6nemli bir konuda taray\u0131c\u0131 farkl\u0131l\u0131klar\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde tutun. Tasar\u0131m\u0131n\u0131z\u0131 farkl\u0131 taray\u0131c\u0131larda test edin. Her kullan\u0131c\u0131 sizle ayn\u0131 taray\u0131c\u0131y\u0131 kullanm\u0131yor olabilir. T\u00fcm taray\u0131c\u0131lar i\u00e7in do\u011fru \u00e7al\u0131\u015fan bir tasar\u0131ma sahip olun.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-_Mobil_Kullanilabilirlik\"><\/span>4- Mobil Kullan\u0131labilirlik:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_170\" aria-describedby=\"caption-attachment-170\" style=\"width: 240px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"size-full wp-image-170\" src=\"https:\/\/www.cihadsumbul.com.tr\/wp-content\/uploads\/2018\/05\/mobil-optimizasyon.png\" alt=\"Mobil Optimizasyon\" width=\"250\" height=\"250\" title=\"\" srcset=\"\/\/www.cihadsumbul.com.tr\/wp-content\/uploads\/2018\/05\/mobil-optimizasyon.png 250w, \/\/www.cihadsumbul.com.tr\/wp-content\/uploads\/2018\/05\/mobil-optimizasyon-150x150.png 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><figcaption id=\"caption-attachment-170\" class=\"wp-caption-text\"><em>Mobil Optimizasyonun Etkileri!<\/em><\/figcaption><\/figure>\n<p>Mobil uyumluluk son yollarda mobil cihazlardan internet kullan\u0131m\u0131n\u0131n artmas\u0131 ile \u00f6nemli kriterlerden biri haline geldi. Hatta olmazsa olmazlar aras\u0131nda desek yeridir. \u00c7\u00fcnk\u00fc internet sitelerinde ziyaret\u00e7ilerin %50&#8217;den fazlas\u0131 mobil kullan\u0131m ile sa\u011flanmaktad\u0131r.<\/p>\n<p>Bu oran s\u00fcrekli art\u0131\u015f g\u00f6steriyor. Hal b\u00f6yle olunca mobil uyumlu bir tasar\u0131m kullanmak, kullan\u0131c\u0131 deneyimini artt\u0131rmak i\u00e7in \u00e7ok de\u011ferli oluyor.<\/p>\n<p>Google <strong>mobil optimizasyon<\/strong> konusunda s\u00fcrekli kendini yeniliyor ve bu konuya \u00e7ok de\u011fer veriyor. Son olarak yapt\u0131\u011f\u0131 &#8220;<strong>Mobil \u00f6ncelikli indeksleme<\/strong>&#8221; bunu g\u00f6steren yeni ad\u0131mlardan biri. Bu konuda daha \u00f6nce haz\u0131rlad\u0131\u011f\u0131m yaz\u0131m\u0131 okumad\u0131ysan\u0131z, l\u00fctfen altta ki linkten ziyaret edin. Ne kadar de\u011ferli bir konu oldu\u011funu daha iyi anlayacaks\u0131n\u0131z.<\/p>\n<p><em>Mobil \u00d6ncelikli \u0130ndeksleme Nedir ve SEO&#8217;yu Nas\u0131l Etkiler?<\/em><strong> <span style=\"color: #ff0000;\">&gt;<\/span><\/strong>\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.cihadsumbul.com.tr\/mobil-oncelikli-indeksleme\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.cihadsumbul.com.tr\/mobil-oncelikli-indeksleme\/<\/a><\/span><\/p>\n<p>Siteniz mobil kullan\u0131ma uygun de\u011fil ise ziyaret\u00e7iler yaz\u0131 boyutlar\u0131n\u0131 vs. ayarlamak i\u00e7in yakla\u015ft\u0131rma yapmak zorunda kalacak. Bu belki bak\u0131ld\u0131\u011f\u0131nda zor bir \u015fey gibi g\u00f6r\u00fcnm\u00fcyor. Ama \u00e7o\u011fu kullan\u0131c\u0131 art\u0131k mobil tasar\u0131mlar\u0131n fark\u0131nda ve bu t\u00fcr kullan\u0131m\u0131 kolay sayfalar\u0131 tercih ediyorlar.<\/p>\n<p>Yani sizin sayfan\u0131z mobil duyarl\u0131l\u0131\u011fa sahip de\u011fil ise ziyaret\u00e7i an\u0131nda siteyi terk edebilir. Bu da hemen \u00e7\u0131kma oran\u0131 a\u00e7\u0131s\u0131ndan hi\u00e7 iyi olmaz.<\/p>\n<p>Google <strong>\u00fccretsiz<\/strong> servislerinden sitenizin mobil cihazlar i\u00e7in kullan\u0131labilir olup olmad\u0131\u011f\u0131n\u0131 kontrol edebilirsiniz.<\/p>\n<p>\u0130nceleme sonras\u0131nda mobil optimizasyon s\u00fcrecinizi y\u00f6netebilirsiniz. \u0130lk olarak \u00e7\u00f6z\u00fcn\u00fcrl\u00fck, yaz\u0131 boyutlar\u0131, y\u00fcklenme s\u00fcresi gibi kriterleri g\u00f6z \u00f6n\u00fcnde tutun. S\u00fcrekli olarak yapt\u0131\u011f\u0131n\u0131z \u00e7al\u0131\u015fmalardan sonra ki tarihlerde hemen \u00e7\u0131kma oran\u0131na etkisini kontrol edip, bir excel dosyas\u0131na tarihle beraber not alabilirsiniz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-_Site_Hizi\"><\/span>5- Site H\u0131z\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_171\" aria-describedby=\"caption-attachment-171\" style=\"width: 246px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"size-full wp-image-171\" src=\"https:\/\/www.cihadsumbul.com.tr\/wp-content\/uploads\/2018\/05\/site-hizi.png\" alt=\"Site y\u00fcklenme h\u0131z\u0131\" width=\"256\" height=\"256\" title=\"\" srcset=\"\/\/www.cihadsumbul.com.tr\/wp-content\/uploads\/2018\/05\/site-hizi.png 256w, \/\/www.cihadsumbul.com.tr\/wp-content\/uploads\/2018\/05\/site-hizi-150x150.png 150w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/><figcaption id=\"caption-attachment-171\" class=\"wp-caption-text\"><em>Site y\u00fcklenme h\u0131z\u0131:<\/em><\/figcaption><\/figure>\n<p>G\u00f6rsel a\u00e7\u0131dan \u00e7ekici tasar\u0131m kullan\u0131n ama bunun yan\u0131nda h\u0131zl\u0131 y\u00fcklenebilen a\u00e7\u0131l\u0131\u015f sayfas\u0131 olu\u015fturmaya \u00f6zen g\u00f6sterin. H\u0131z kriterine uygun olmayan bir site ziyaret\u00e7iyi kolayl\u0131kla uzakla\u015ft\u0131rabilir. Bir ziyaret\u00e7i sitenize girdikten sonra maksimum 8 saniye i\u00e7inde kalmak ve gitmek aras\u0131nda karar\u0131n\u0131 veriyor. Bu s\u00fcrenin yar\u0131s\u0131n\u0131 y\u00fcklenme olarak bekletmek istemezsiniz.<\/p>\n<p>\u0130nternet altyap\u0131s\u0131 s\u00fcrekli geli\u015fim g\u00f6steriyor. Yani internet kullan\u0131c\u0131s\u0131 h\u0131za al\u0131\u015f\u0131yor.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>Peki siz?<\/strong><\/span><\/p>\n<p><em>Siteniz bu h\u0131z unsurunu yakalayabiliyor mu?<\/em><\/p>\n<p><strong>Google PageSpeed Insights<\/strong> arac\u0131 ile \u00fccretsiz olarak sitenizin masa\u00fcst\u00fc ve mobil h\u0131z\u0131n\u0131 \u00f6l\u00e7ebilirsiniz. \u00d6l\u00e7\u00fcm sonunda size yapman\u0131z gereken d\u00fczenlemeler ile ilgili bilgiler de verecektir. Ge\u00e7er not ald\u0131ysan\u0131z tebrikler. Ama Sar\u0131 veya k\u0131rm\u0131z\u0131 renkte kald\u0131ysan\u0131z, ye\u015fil rengi yakalamak i\u00e7in gerekli d\u00fczenleme \u00f6nerilerini dikkate al\u0131n.<\/p>\n<p><span style=\"color: #ff0000;\">Hedefimiz ne?<\/span><\/p>\n<p><strong>Google&#8217;da ba\u015far\u0131l\u0131 olabilmek mi?<\/strong><\/p>\n<p>O zaman Google&#8217;\u0131n \u00f6nemsedi\u011fi ve s\u0131rf bu i\u015f i\u00e7in \u00fccretsiz bir ara\u00e7 bile sundu\u011fu h\u0131z konusu bizim i\u00e7in \u00e7ok de\u011ferli. Baz\u0131 SEO dan\u0131\u015fmanlar\u0131 size bu kriterin \u00e7ok \u00f6nemli olmad\u0131\u011f\u0131n\u0131 s\u00f6ylerler. Asl\u0131nda aksine bu 200 \u00f6nemli kriterden sadece bir tanesi. B\u00fct\u00fcn\u00fcn bir par\u00e7as\u0131. De\u011fersiz bir \u015fey olsa sizce Google neden PageSpeed arac\u0131n\u0131 olu\u015ftursun?<\/p>\n<p>Zeki bir arama motoru zaman\u0131n\u0131 ve paras\u0131n\u0131 bo\u015fa harcar m\u0131 dersiniz?<\/p>\n<p><strong><span style=\"color: #ff0000;\">Bence hay\u0131r!<\/span><\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-_Iceriklerinizi_Gelistirin\"><\/span>6- \u0130\u00e7eriklerinizi Geli\u015ftirin:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ge\u00e7mi\u015fte olu\u015fturdu\u011funuz yaz\u0131lar\u0131n hemen \u00e7\u0131kma oranlar\u0131n\u0131 kontrol edin. Bunu Analytics arac\u0131ndan kolayl\u0131kla yapabilirsiniz. \u0130lerleyen d\u00f6nemde bu konuda daha detayl\u0131 bir yaz\u0131 haz\u0131rlamay\u0131 planl\u0131yorum. \u0130\u00e7erikleriniz hemen t\u00fcketilebilir olmas\u0131n. Bu bazen ters tepki verebilir gibi d\u00fc\u015f\u00fcn\u00fcl\u00fcr. &#8220;\u00c7ok uzun i\u00e7erik ziyaret\u00e7iyi yoracak ve ka\u00e7\u0131racakt\u0131r.&#8221; g\u00f6r\u00fc\u015f\u00fcn\u00fcn hakim oldu\u011fu bir kitle de var.<\/p>\n<p><span style=\"color: #ff6600;\"><em><strong>Asl\u0131nda i\u015f \u00f6yle de\u011fil.<\/strong><\/em><\/span><\/p>\n<p>Ziyaret\u00e7iye o konuda verebilece\u011finiz ne varsa, do\u011fru \u015fekilde sunarsan\u0131z neden okumas\u0131n. Gereksiz bilgi ile yaz\u0131y\u0131 doldurmad\u0131\u011f\u0131n\u0131z s\u00fcrece bir sorun olmayacakt\u0131r. Ayr\u0131ca, uzun yaz\u0131lar ilk madde de verdi\u011fim dahili ba\u011flant\u0131 kullan\u0131m\u0131 konusunda da i\u015finizi kolayla\u015ft\u0131racakt\u0131r. Yaz\u0131n\u0131n ba\u015flang\u0131c\u0131nda ziyaret\u00e7iyi yakalad\u0131ysan\u0131z, s\u0131k kullan\u0131lanlara kaydedilip tekrar gelip okumas\u0131 bile m\u00fcmk\u00fcn. Yani geri gelen ziyaret\u00e7i kazanma imkan\u0131n\u0131z da artm\u0131\u015f olacak. Hemen \u00e7\u0131kma oran\u0131n\u0131 d\u00fczeltmeye \u00e7al\u0131\u015f\u0131rken di\u011fer yandan ziyaret\u00e7i d\u00f6n\u00fc\u015f\u00fcm\u00fc de sa\u011flaman\u0131z fena olmazd\u0131 san\u0131r\u0131m.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-_Reklam_Yerlesimleri\"><\/span>7- Reklam Yerle\u015fimleri:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hemen \u00e7\u0131kma oran\u0131 d\u00fc\u015f\u00fcrmek ile reklam\u0131n ne alakas\u0131 var diyenleri duyar gibiyim. Asl\u0131nda reklam ile bir sorunumuz yok.<\/p>\n<p>[highlight color=&#8221;yellow&#8221;]Sorun yerle\u015fim![\/highlight]<\/p>\n<p>Reklamlar televizyonda oldu\u011fu gibi internet sitelerinde de sevilmeyenler aras\u0131nda yer al\u0131r. Bunun en \u00f6nemli g\u00f6stergesi s\u00fcrekli geli\u015fen &#8220;<strong>AdBlocker<\/strong>&#8221; tarz\u0131 eklentiler ile reklam engelleyiciler.<\/p>\n<p>Reklam kullan\u0131m\u0131 bir \u00e7ok site sahibi i\u00e7in tek gelir kayna\u011f\u0131d\u0131r. Ayakta durabilmek ve i\u00e7erik \u00fcretmeye, insanlara \u00fccretsiz kaynak sa\u011flamaya devam etmek i\u00e7in reklam kullanmak zorundalar. Fakat bu yaz\u0131 ile reklam\u0131n i\u00e7 i\u00e7e ge\u00e7ip, hangisinin i\u00e7erik oldu\u011funun anla\u015f\u0131lmamas\u0131 demek de\u011fil. Dikkat edilecek \u00f6nemli husus do\u011fru yerle\u015fimdir.<\/p>\n<p>\u0130\u00e7erik ile reklam alanlar\u0131 aras\u0131nda kolayl\u0131kla ayr\u0131m yap\u0131labilir olursa, kullan\u0131c\u0131y\u0131 rahats\u0131z etmeden reklam yay\u0131nlamak m\u00fcmk\u00fcnd\u00fcr. Ayr\u0131ca sayfada kullan\u0131lan reklam say\u0131s\u0131 da \u00f6nemlidir. \u00c7ok fazla i\u00e7eri\u011fi bo\u011fmayacak \u015fekilde d\u00fczenli ve az say\u0131da reklam kullan\u0131m\u0131, en etkili kullan\u0131md\u0131r.<\/p>\n<p>Sayfada reklamlar ile i\u00e7erik birbirine girmi\u015f ise ziyaret\u00e7i \u00e7ok kalmayacak, siteyi terk edecektir. Tekrar gelme olas\u0131l\u0131klar\u0131 da olduk\u00e7a d\u00fc\u015f\u00fckt\u00fcr. S\u00fcreklilik i\u00e7in dikkat edilmesi gereken hususlardan bir tanesidir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8-_Anahtar_Kelime_Kullanimi\"><\/span>8- Anahtar Kelime Kullan\u0131m\u0131:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Elbette i\u00e7eri\u011finiz ile <strong>alakal\u0131 anahtar kelimeleri<\/strong> yaz\u0131 i\u00e7inde ge\u00e7irmeniz, arama motorunda bulunman\u0131z i\u00e7in \u00f6nemli. Fakat bunu da abartan bir \u00e7ok site var. S\u0131rf belirledi\u011fi bir anahtar kelimede \u00fcst s\u0131ralarda yer alabilmek i\u00e7in sa\u00e7ma c\u00fcmleler ve tekrarlar ile yaz\u0131lar olu\u015fturuluyor.<\/p>\n<p>Bu t\u00fcr bir sitenin hemen \u00e7\u0131kma oran\u0131n\u0131n y\u00fcksek olmas\u0131 \u00e7ok do\u011fal. Ziyaret\u00e7i o yaz\u0131da arad\u0131\u011f\u0131n\u0131 bulmak isterken, site sahibi veya edit\u00f6r yaz\u0131s\u0131n\u0131n \u00fcstte \u00e7\u0131kmas\u0131 ile ilgileniyor. Siteye kullan\u0131c\u0131 bir girsin de nas\u0131l girerse girsin.<\/p>\n<p>[highlight color=&#8221;red&#8221;]\u00dczg\u00fcn\u00fcm, ama her yol mubah de\u011fil![\/highlight]<\/p>\n<p>\u00c7ok fazla anahtar kelime kullan\u0131m\u0131, kullan\u0131c\u0131n\u0131n yaz\u0131dan \u00e7abuk s\u0131k\u0131lmas\u0131na neden olur. \u0130\u00e7erikte aranan bilgiler olsa dahi, kullan\u0131c\u0131 belli bir ka\u00e7 c\u00fcmleden sonra sitede kalmak ve okumaya devam etmek istemez. Bu da hemen \u00e7\u0131kma oran\u0131nda eksik kalmam\u0131za sebep olur.<\/p>\n<p><span style=\"color: #003366;\"><strong>\u00d6nerim:<\/strong><\/span> Tekrar eden anahtar kelime kullan\u0131m\u0131 size zarar verecek. Bunun yerine <strong>uzun kuyruklu anahtar kelimeler<\/strong> kullan\u0131n. B\u00f6ylece hem kullan\u0131c\u0131 yorulmaz, hem de ilgisini \u00e7eken di\u011fer kelime gruplar\u0131na ula\u015fm\u0131\u015f olursunuz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9-_Harekete_Gecirici_MesajCTA\"><\/span>9- Harekete Ge\u00e7irici Mesaj(CTA):<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Call to action<\/strong> yani harekete ge\u00e7irici mesaj kullan\u0131m\u0131 Google organik arama sonu\u00e7lar\u0131nda t\u0131klanma oran\u0131n\u0131z\u0131 artt\u0131r\u0131r. Bunu biliyoruz. Fakat site i\u00e7erisinde ki kullan\u0131c\u0131 i\u00e7inde olduk\u00e7a k\u0131ymetlidir. Site i\u00e7erisinde kullan\u0131lan harekete ge\u00e7irici mesaj(CTA), kullan\u0131c\u0131n\u0131n di\u011fer ba\u015fl\u0131klar\u0131 ziyaret etmesini kolayla\u015ft\u0131racakt\u0131r. Buda hemen \u00e7\u0131kma oran\u0131n\u0131 d\u00fc\u015f\u00fcrecek.<\/p>\n<p>Zaten hedefledi\u011fimiz de <strong>bu de\u011fil mi?<\/strong><\/p>\n<p><span style=\"color: #ff0000;\"><strong>D\u00fc\u015f\u00fcn\u00fcn;<\/strong><\/span><\/p>\n<p>&#8220;<u>Seo nas\u0131l yap\u0131l\u0131r?<\/u>&#8221; ba\u015fl\u0131kl\u0131 bir yaz\u0131 haz\u0131rlad\u0131m. Arama sonu\u00e7lar\u0131ndan ziyaret\u00e7iler geliyor. Yaz\u0131 i\u00e7erisinde dahili ba\u011flant\u0131 olarak &#8220;<span style=\"color: #3366ff;\"><em>\u00dccretsiz SEO Kitab\u0131m \u00c7\u0131kt\u0131! Hemen \u0130ndirin<\/em><\/span>&#8221; diye kitab\u0131m\u0131 tan\u0131tt\u0131\u011f\u0131m ve da\u011f\u0131tt\u0131\u011f\u0131m yaz\u0131y\u0131 payla\u015fsam.<\/p>\n<p><span style=\"color: #3366ff;\"><em>Sizce 100 ziyaret\u00e7iden ka\u00e7\u0131 t\u0131klar?<\/em><\/span><\/p>\n<p>Bence t\u0131klamayacak ki\u015fi say\u0131s\u0131 bir elin parmak say\u0131s\u0131n\u0131 ge\u00e7mez!<\/p>\n<p>\u0130\u015fte tam bu y\u00fczden harekete ge\u00e7irici ba\u015fl\u0131k ve mesaj kullanmak hemen \u00e7\u0131kma oran\u0131n\u0131 d\u00fc\u015f\u00fcren y\u00f6ntemlerden biridir.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10-_Dusuk_Degerli_Trafik_Saglayan_Anahtar_Kelimeler\"><\/span>10- D\u00fc\u015f\u00fck De\u011ferli Trafik Sa\u011flayan Anahtar Kelimeler:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>D\u00fc\u015f\u00fck de\u011ferli trafik g\u00f6nderen anahtar kelimelerin iyi analiz edilmesi ve acilen bunlardan kurtulunmas\u0131 gerekir. Sitenizde satt\u0131\u011f\u0131n\u0131z bir \u00fcr\u00fcn ile ya da hizmetle alakas\u0131z anahtar kelimeden ziyaret\u00e7i al\u0131yorsan\u0131z, bu ziyaret\u00e7iler size hit kazand\u0131rsa da hemen \u00e7\u0131kacakt\u0131r. \u00c7\u00fcnk\u00fc asl\u0131nda yanl\u0131\u015f bir sayfaya geliyor.<\/p>\n<p>Bu tarz anahtar kelimeler ile kullan\u0131c\u0131 giri\u015fi sa\u011flayan yaz\u0131lar\u0131n\u0131z varsa, hemen d\u00fczenlemeye gidilmelidir. Do\u011fru <strong>anahtar kelime hedeflemesi<\/strong> ile yaz\u0131n\u0131z\u0131 daha kaliteli hale getirin. Ula\u015fmak istedi\u011finiz kitle d\u0131\u015f\u0131nda gelen ziyaret\u00e7i size katk\u0131 sa\u011flamaz. Tamamen zarar verir.<\/p>\n<p>D\u00fc\u015f\u00fcnsenize meyve ile alakal\u0131 bir yaz\u0131. Ben de kay\u0131s\u0131 ar\u0131yorum. Sayfaya giriyorum erik \u00e7\u0131k\u0131yor. Evet ikisi de meyve ama ben erik istemedim ki!<\/p>\n<p>Hemen \u00e7\u0131kma oran\u0131n\u0131 d\u00fc\u015f\u00fcrmenin 10 farkl\u0131 yolunu anlatmaya \u00e7al\u0131\u015ft\u0131m. Umar\u0131m size faydal\u0131 olabilirim.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hemen \u00e7\u0131kma oran\u0131 y\u00fcksek olanlar i\u00e7in bunun bir sorun oldu\u011funu hepimiz biliyoruz. Web sitemizde\/sayfam\u0131zda yolunda gitmeyen ne acaba? Bu yaz\u0131mda sizlere hemen \u00e7\u0131kma oran\u0131n\u0131 d\u00fc\u015f\u00fcrme yollar\u0131n\u0131 farkl\u0131 maddeler halinde sunaca\u011f\u0131m. Bu g\u00fc\u00e7l\u00fc y\u00f6ntemleri uygulamak san\u0131ld\u0131\u011f\u0131 kadar zor de\u011fil. Seo ile ilgileniyorsan\u0131z, arama motoru optimizasyonu i\u00e7in \u00f6nemli raporlamalardan birinin kesinlikle bu konu oldu\u011funu fark etmi\u015fsinizdir. Ba\u015flamadan &#8230; <a title=\"Hemen \u00c7\u0131kma Oran\u0131n\u0131 D\u00fc\u015f\u00fcrmenin Yollar\u0131: 10 G\u00fc\u00e7l\u00fc Y\u00f6ntem\" class=\"read-more\" href=\"https:\/\/www.cihadsumbul.com.tr\/hemen-cikma-oranini-dusurme\/\" aria-label=\"Read more about Hemen \u00c7\u0131kma Oran\u0131n\u0131 D\u00fc\u015f\u00fcrmenin Yollar\u0131: 10 G\u00fc\u00e7l\u00fc Y\u00f6ntem\">Devam\u0131n\u0131 oku<\/a><\/p>\n","protected":false},"author":1,"featured_media":173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/posts\/143"}],"collection":[{"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/comments?post=143"}],"version-history":[{"count":0,"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/posts\/143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/media\/173"}],"wp:attachment":[{"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/media?parent=143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/categories?post=143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/tags?post=143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}