{"id":232,"date":"2018-11-21T20:39:00","date_gmt":"2018-11-21T17:39:00","guid":{"rendered":"https:\/\/www.cihadsumbul.com.tr\/?p=232"},"modified":"2021-01-14T13:50:19","modified_gmt":"2021-01-14T10:50:19","slug":"seo-danismani-ne-yapar","status":"publish","type":"post","link":"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/","title":{"rendered":"SEO Dan\u0131\u015fman\u0131 Ne Yapar? &#8211; 50 Ad\u0131mda SEO Dan\u0131\u015fmanl\u0131\u011f\u0131!"},"content":{"rendered":"<p><strong>SEO dan\u0131\u015fman\u0131 <\/strong>(Arama Motoru Optimizasyonu yapan ki\u015fi), daha do\u011fal arama motoru trafi\u011fi ve daha y\u00fcksek s\u0131ralama pozisyonlar\u0131 elde etmek isteyen i\u015f sahiplerine uzman tavsiyesi, rehberlik ve tavsiyelerde bulunmak i\u00e7in web sitelerini ve bunlar\u0131n gelen linklerini analiz eden ve yorumlayan bir i\u015ftir. <strong>SEO Dan\u0131\u015fman\u0131n\u0131n bilmesi gerekenler<\/strong> ve g\u00f6revlerini a\u015fa\u011f\u0131da tam <span style=\"color: #ff0000;\"><em>50 ad\u0131mda SEO Dan\u0131\u015fmanl\u0131\u011f\u0131<\/em><\/span> alt ba\u015fl\u0131\u011f\u0131 ile aktard\u0131m.<\/p>\n<p>SEO Dan\u0131\u015fman\u0131&#8217;n\u0131n i\u015f tan\u0131m\u0131 d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f ve beceri gereksinimlerini y\u00fckseltmi\u015ftir. <strong>Holistik SEO<\/strong> sistemine ve entegre yakla\u015f\u0131ma odaklanarak, kullan\u0131c\u0131lar i\u00e7in daha iyi i\u00e7erik deneyimleri olu\u015fturmaya odaklanan yeni bir i\u015f teslim seti vard\u0131r.<\/p>\n<p><a href=\"https:\/\/www.cihadsumbul.com.tr\/wp-content\/uploads\/2018\/11\/seo-danismani.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-342 size-full\" src=\"https:\/\/www.cihadsumbul.com.tr\/wp-content\/uploads\/2018\/11\/seo-danismani.jpg\" alt=\"SEO Dan\u0131\u015fman\u0131\" width=\"512\" height=\"194\" title=\"\" srcset=\"\/\/www.cihadsumbul.com.tr\/wp-content\/uploads\/2018\/11\/seo-danismani.jpg 512w, \/\/www.cihadsumbul.com.tr\/wp-content\/uploads\/2018\/11\/seo-danismani-300x114.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><\/p>\n<p><strong>SEO Dan\u0131\u015fman\u0131 i\u015f tan\u0131m\u0131;<\/strong>\u00a0biyografi, sosyal medya, i\u00e7erik kalitesi puanlamas\u0131, y\u00fcksek rekabet ve devam eden arama motoru g\u00fcncellemelerinin imalar\u0131n\u0131 tam olarak anlama gibi \u00fcst d\u00fczey d\u00fc\u015f\u00fcnme ve eylemler gerektiren kapsaml\u0131 stratejik, analitik ve taktik becerilerden olu\u015fur.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u0130&ccedil;indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#Organik_SEO_Danismani_Gorev_ve_Sorumluluklari\" title=\"Organik SEO Dan\u0131\u015fman\u0131 G\u00f6rev ve Sorumluluklar\u0131\">Organik SEO Dan\u0131\u015fman\u0131 G\u00f6rev ve Sorumluluklar\u0131<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#SEO_Danismani_Sorumluluklari\" title=\"SEO Dan\u0131\u015fman\u0131 Sorumluluklar\u0131\">SEO Dan\u0131\u015fman\u0131 Sorumluluklar\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#50_Adimda_SEO_Danismanligi\" title=\"50 Ad\u0131mda SEO Dan\u0131\u015fmanl\u0131\u011f\u0131\">50 Ad\u0131mda SEO 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Edin\">Katman 1 Sosyal Medya Hesaplar\u0131n\u0131 Optimize Edin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#Icerik_Dagilimi\" title=\"\u0130\u00e7erik Da\u011f\u0131l\u0131m\u0131\">\u0130\u00e7erik Da\u011f\u0131l\u0131m\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#Markalasma_Danismanligi\" title=\"Markala\u015fma Dan\u0131\u015fmanl\u0131\u011f\u0131\u00a0\">Markala\u015fma Dan\u0131\u015fmanl\u0131\u011f\u0131\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#Kalite_kontrol\" title=\"Kalite kontrol\">Kalite kontrol<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#Web_Sitesi_Guvenligi\" title=\"Web Sitesi G\u00fcvenli\u011fi\">Web Sitesi G\u00fcvenli\u011fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#Web_Hosting_ve_Domain\" title=\"Web Hosting ve Domain\">Web Hosting ve Domain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#Dijital_Pazarlama_Ekibi_Destegi\" title=\"Dijital Pazarlama Ekibi Deste\u011fi\">Dijital Pazarlama Ekibi Deste\u011fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#Ucretli_Arama_Agi_Reklamciligi\" title=\"\u00dccretli Arama A\u011f\u0131 Reklamc\u0131l\u0131\u011f\u0131\">\u00dccretli Arama A\u011f\u0131 Reklamc\u0131l\u0131\u011f\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#SEOnun_Avantajlari_ve_Faydalari\" title=\"SEO&#8217;nun Avantajlar\u0131 ve Faydalar\u0131\">SEO&#8217;nun Avantajlar\u0131 ve Faydalar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#Cevrimici_Pazarlama_Gosterileri\" title=\"\u00c7evrimi\u00e7i Pazarlama G\u00f6sterileri\">\u00c7evrimi\u00e7i Pazarlama G\u00f6sterileri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#Eski_Web_Sitesini_Duzeltin_ve_Yeni_Bir_Web_Sitesi_Analizi_Olusturun\" title=\"Eski Web Sitesini D\u00fczeltin ve Yeni Bir Web Sitesi Analizi Olu\u015fturun\">Eski Web Sitesini D\u00fczeltin ve Yeni Bir Web Sitesi Analizi Olu\u015fturun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#SEO_Butcesini_Yolda_Tutun\" title=\"SEO B\u00fct\u00e7esini Yolda Tutun\">SEO B\u00fct\u00e7esini Yolda Tutun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#Gercekci_Beklentiler_Ayarlayin\" title=\"Ger\u00e7ek\u00e7i Beklentiler Ayarlay\u0131n\">Ger\u00e7ek\u00e7i Beklentiler Ayarlay\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#Musteri_iletisimi\" title=\"M\u00fc\u015fteri ileti\u015fimi\">M\u00fc\u015fteri ileti\u015fimi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#Hem_Atak_Hem_Savunma_Oyna\" title=\"Hem Atak Hem Savunma Oyna\">Hem Atak Hem Savunma Oyna<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#Alan_Sahipligi\" title=\"Alan Sahipli\u011fi\u00a0\">Alan Sahipli\u011fi\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#Stratejik_Planlama\" title=\"Stratejik Planlama\">Stratejik Planlama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#SEO_Garantisi\" title=\"SEO Garantisi\">SEO Garantisi<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/#Bir_SEO_danismaninin_hedefleri\" title=\"Bir SEO dan\u0131\u015fman\u0131n\u0131n hedefleri\">Bir SEO dan\u0131\u015fman\u0131n\u0131n hedefleri<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Organik_SEO_Danismani_Gorev_ve_Sorumluluklari\"><\/span>Organik SEO Dan\u0131\u015fman\u0131 G\u00f6rev ve Sorumluluklar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO dan\u0131\u015fmanl\u0131k g\u00f6revleri, sorumluluklar\u0131, g\u00f6revleri ve i\u015f tan\u0131mlar\u0131 art\u0131k birbiriyle ili\u015fkili \u00e7al\u0131\u015fan \u00e7e\u015fitli pazarlama kanallar\u0131nda dinamik bir pazarlama disiplini yelpazesini kapsamaktad\u0131r.<\/p>\n<p>Zaman i\u00e7inde s\u00fcrekli olarak kalmaya devam eden \u015feylerin devam etmesi, \u015fu anda devam eden ihtiya\u00e7lar\u0131n devam etmesidir: daha y\u00fcksek bir Google arama motoru s\u0131ralamas\u0131 elde etmek, daha fazla i\u00e7erik bulmak, kal\u0131c\u0131 sonu\u00e7lar olu\u015fturmak ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak, s\u00fcrekli rekabete dayal\u0131 bir sistemde \u00e7al\u0131\u015fmakt\u0131r.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Danismani_Sorumluluklari\"><\/span>SEO Dan\u0131\u015fman\u0131 Sorumluluklar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Arama motoru optimizasyonu i\u00e7in tekrarlamalar\u0131 ve a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131 optimize etme.<\/li>\n<li>Anahtar kelime f\u0131rsatlar\u0131n\u0131n ke\u015ffi ve geni\u015fletilmesi dahil olmak \u00fczere s\u00fcrekli anahtar kelime ara\u015ft\u0131rmas\u0131 yapmak.<\/li>\n<li>Organik SEO ba\u015far\u0131s\u0131 i\u00e7in i\u00e7erik \u00f6nerilerini ara\u015ft\u0131rma ve uygulama.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"50_Adimda_SEO_Danismanligi\"><\/span>50 Ad\u0131mda SEO Dan\u0131\u015fmanl\u0131\u011f\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Musterinin_Pazarlama_Hedeflerini_Anlayin\"><\/span><strong>M\u00fc\u015fterinin Pazarlama Hedeflerini Anlay\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u00fc\u015fterinin Arama Pazarlama hedeflerini ve hedeflerini, end\u00fcstride rekabet\u00e7i pozisyonu, i\u015f ni\u015fini, \u00fcr\u00fcnleri ve \u00f6nemli marka \u00f6zelliklerini bilin.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Web_Sayfasi_Optimizasyonu\"><\/span><strong>Web Sayfas\u0131 Optimizasyonu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web sitesi i\u00e7eri\u011fi d\u00fczenleme becerilerini kullan\u0131rken Sayfa On SEO Mekanik Elemanlar\u0131 (H-etiketler, G\u00f6r\u00fcnt\u00fcler, Metin Yap\u0131s\u0131 ve Bi\u00e7imlendirme) \u00e7al\u0131\u015ft\u0131r\u0131n.\u00a0Anahtar Kelime \u00d6bekleri, Gizli Anlamsal Dizinleme (LSI) anahtar kelimeleri, K\u00f6k Anahtar Kelimeler ve Anahtar Kelime e\u015fanlaml\u0131lar\u0131n\u0131 entegre edin.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Anahtar_Kelime_Arastirma_ve_Analiz\"><\/span><strong>Anahtar Kelime Ara\u015ft\u0131rma ve Analiz<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Anahtar kelime ke\u015ffini ger\u00e7ekle\u015ftirin ve ana anahtar kelime dikeyleri ve uzun kuyruklu anahtar kelime \u00f6bekleri i\u00e7in Anahtar Kelime Hedefleme Stratejisi&#8217;ne \u00f6ncelik verin.\u00a0D\u00fc\u015f\u00fck rekabet, y\u00fcksek k\u00e2rl\u0131l\u0131k = y\u00fcksek ticari de\u011fer ve y\u00fcksek ayl\u0131k arama hacimleriyle yeni potansiyel anahtar kelime hedefleri belirleyin.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Anahtar_Kelime_Esleme\"><\/span><strong>Anahtar Kelime E\u015fleme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tek tek web sayfalar\u0131na anahtar kelimeler atay\u0131n veya e\u015fleyin.\u00a0Anahtar kelime planlama ve uygulama, anahtar kelime olu\u015fturma sorunlar\u0131n\u0131 daha sonra \u00f6nler ve i\u00e7erik silolar\u0131n\u0131 g\u00fc\u00e7lendirir.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Daha_Yuksek_Google_Siralamasi_Alin\"><\/span><strong>Daha Y\u00fcksek Google S\u0131ralamas\u0131 Al\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ana sayfada Para Anahtar Kelimeler i\u00e7in birden fazla Google ilk on s\u0131ralamas\u0131 pozisyonuna, Yay\u0131nlanan Makaleler i\u00e7in dahili A\u00e7\u0131l\u0131\u015f Sayfalar\u0131na veya Blog Yaz\u0131lar\u0131&#8217;na ula\u015f\u0131n.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Kullanici_Deneyimine_odaklanin\"><\/span><strong>Kullan\u0131c\u0131 Deneyimi&#8217;ne odaklan\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web sitesi ziyaret\u00e7isini, Sayfadan Ayr\u0131lma, Sayfa G\u00f6r\u00fcnt\u00fclemelerini Art\u0131rma, Sitede Ge\u00e7irilen Ziyaret\u00e7i Bekleme S\u00fcresini Art\u0131rma ve Arama Motoru sonu\u00e7 sayfalar\u0131nda (SERPS) T\u0131klama Oranlar\u0131 (TO) ile Art\u0131r\u0131n.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Teknik_SEO_Sorunlarini_Tanila_ve_Coz\"><\/span><strong>Teknik SEO Sorunlar\u0131n\u0131 Tan\u0131la ve \u00c7\u00f6z<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Canonicalization, Pagination, 404 hatalar\u0131, 301\/302 Y\u00f6nlendirmeleri, Tarama Hatalar\u0131, Bozuk Ba\u011flant\u0131lar, Sunucu Hatalar\u0131, Yinelenen \u0130\u00e7erik, Robot.txt dosyas\u0131, Yanl\u0131\u015f Site haritalar\u0131, Yinelenen \u0130\u00e7erik, Eksik Alt Nitelikler, K\u00f6t\u00fc URL Yap\u0131s\u0131, Yava\u015f Web Sitesi H\u0131z\u0131.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Yerel_SEO\"><\/span><strong>Yerel SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Davran\u0131\u015f\u00a0\u00a0<a title=\"Denver Yerel SEO\" href=\"https:\/\/www.cihadsumbul.com.tr\/yerel-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yerel SEO<\/a>\u00a0\u00a0% 100 tam do\u011frulanan Google My Business profili, Google Haritalar listesi, yerel \u015eehir Sayfalar\u0131 ve tutarl\u0131 bir NAP profili (isim, adres, telefon) i\u00e7erir pazarlama kampanyalar\u0131.\u00a0\u0130tibar Y\u00f6netimi ve Getfivestars.com, Grade.us veya Trustpilot gibi ara\u00e7 ve yaz\u0131l\u0131mlar\u0131 kullanan Yerel \u0130\u015fletme Yorumlar\u0131 edinme hakk\u0131nda \u00e7al\u0131\u015fma.\u00a0Yerel Yap\u0131sal Veri \u015eemas\u0131 \u0130\u015faretlemesi Uygula.\u00a0Yerel \u0130\u015f At\u0131flar\u0131 al\u0131n.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Kapsamli_Web_Sitesi_Denetimi\"><\/span><strong>Kapsaml\u0131 Web Sitesi Denetimi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web sitesi g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc sorunlar\u0131n\u0131 incelemek, test etmek ve te\u015fhis etmek.\u00a0Belge Baselines ve K\u0131yaslamalar.\u00a0Google Dizin Olu\u015fturma Durumunu, HTML kodunun etkinli\u011fini, Web Sitesi \u0130\u00e7erik Envanterini, MoZ&#8217;\u0131n Etki Alan\u0131 Yetkilisi Fakt\u00f6rlerini, Trafik \u0130statistikleri, Anahtar Kelime Hedefleme ve Oda\u011f\u0131&#8217;n\u0131 kontrol edin.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Cevrimici_Rekabetci_Analizi_tamamlayin\"><\/span><strong>\u00c7evrimi\u00e7i Rekabet\u00e7i Analizi tamamlay\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>G\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nleri ve kitle pay\u0131n\u0131 belirlemek i\u00e7in Ters M\u00fchendis M\u00fchendisi Web Siteleri.\u00a0Backlink profillerini kar\u015f\u0131la\u015ft\u0131r\u0131n.\u00a0Spyfu.com, Compete.com ve Semrush.com gibi kaynaklar\u0131 kullan\u0131n.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Firma_Sanayi_Egilimleri_bilin\"><\/span><strong>SEO Firma Sanayi E\u011filimleri bilin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO Best Practices ve Rankbrain, Kafein, Sinek ku\u015fu, Panda ve Penguen gibi Google Algoritmas\u0131 G\u00fcncellemeleri hakk\u0131nda bilgi edinin.\u00a0Neyin i\u015fe yaray\u0131p neyin i\u015fe yaramad\u0131\u011f\u0131n\u0131 bilin.\u00a0\u0130stenmeyen postalar\u0131 \u00f6nlemek i\u00e7in ileri uzmanl\u0131k, bilgi ve sezgiyi g\u00f6sterin.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Dostu_bir_Web_Sitesi_saglayin\"><\/span><strong>SEO Dostu bir Web Sitesi sa\u011flay\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0130nsanlar ve arama motorlar\u0131 i\u00e7in bir Arama Motoru Dostu Web Sitesi Garantisi.\u00a0\u0130lk olarak, teknik SEO hatalar\u0131n\u0131 ortadan kald\u0131r\u0131n.\u00a0Ard\u0131ndan, taranabilir ve web robotlar\u0131n\u0131 kas\u0131ts\u0131z olarak engellemeyen endekslenebilir i\u00e7eri\u011fe sahip oldu\u011funuzdan emin olun.\u00a0\u00d6nemli i\u00e7eri\u011fin kolayca de\u011fi\u015ftirilebilir ve eri\u015filebilir oldu\u011fundan emin olun.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Metin_Yazarligi_Becerileri\"><\/span><strong>Metin Yazarl\u0131\u011f\u0131 Becerileri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Etkili Ba\u015fl\u0131klar, Metatag&#8217;ler, Paragraf Alt Ba\u015fl\u0131klar\u0131 yaz\u0131n.\u00a0Arama sonu\u00e7lar\u0131ndaki t\u0131klamalar\u0131 tetiklemek i\u00e7in benzersiz Ba\u015fl\u0131k Etiketleri, Meta Tan\u0131mlar\u0131 ve H etiketleri olu\u015fturma veya yazma.\u00a0Sesli arama sorgular\u0131 y\u00fcr\u00fcten ara\u015ft\u0131rmac\u0131lar taraf\u0131ndan kullan\u0131lan do\u011fal bir dilin konu\u015fma tonunu yaz\u0131n.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Yeni_Icerik_Fikirleri_Olusturun_Icerik_Gelistirme\"><\/span><strong>Yeni \u0130\u00e7erik Fikirleri Olu\u015fturun: \u0130\u00e7erik Geli\u015ftirme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0130lgili, Orijinal, E\u015fsiz, Katma De\u011fer \u0130\u00e7eri\u011fi Yazmak i\u00e7in Ko\u00e7luk ve E\u011fitim.\u00a0Daha az g\u00fc\u00e7l\u00fc sayfaya ince i\u00e7eri\u011fi birle\u015ftirmeyi \u00f6nerin.\u00a0Doldurulmas\u0131 gereken i\u00e7erik bo\u015fluklar\u0131n\u0131 tan\u0131mlay\u0131n.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Mevcut_Web_Sitesi_Icerigini_Iyilestirin\"><\/span><strong>Mevcut Web Sitesi \u0130\u00e7eri\u011fini \u0130yile\u015ftirin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Okunabilirlik i\u00e7in i\u00e7erik d\u00fczenlemede yetkin olun.\u00a0Tashih etti.\u00a0Evergreen \u0130\u00e7eri\u011fi Yaz.\u00a0Alt ba\u015fl\u0131k kullanarak taranabilir hale getirmek i\u00e7in i\u00e7eri\u011fi g\u00fcncelleyin.\u00a0Bol miktarda yer b\u0131rak\u0131n.\u00a0Ger\u00e7ekleri veya istatistikleri ve Do\u011fru \u0130li\u015fkilendirme&#8217;yi kullan\u0131n.\u00a0Dilbilgisi hatalar\u0131n\u0131 ortadan kald\u0131r\u0131n.\u00a0Mermi noktalar\u0131n\u0131 kullan.\u00a0Konuda kal\u0131n.\u00a0Sayfalar\u0131n ger\u00e7ek amac\u0131, alaka d\u00fczeyi ve de\u011fer katmas\u0131 gerekir.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Harekete_Gecirici_Mesaj_CTA_Iyilestirmelerini_Oner\"><\/span><strong>Harekete Ge\u00e7irici Mesaj (CTA) \u0130yile\u015ftirmelerini \u00d6ner<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131n\u0131 art\u0131rmak i\u00e7in \u00f6zelliklerin avantajlar\u0131n\u0131 vurgulay\u0131n.\u00a0Aciliyet hissi yarat\u0131n ve m\u00fc\u015fteri ac\u0131 noktalar\u0131n\u0131 rahatlat\u0131n.\u00a0Benzersiz Sat\u0131\u015f Teklifi Geli\u015ftirin.\u00a0A \/ B ve \u00e7ok de\u011fi\u015fkenli testi d\u00fc\u015f\u00fcn\u00fcn.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Onerileri_yapin\"><\/span><strong>SEO \u00d6nerileri yap\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Daha iyi web sayfalar\u0131 olu\u015fturmak i\u00e7in artan de\u011fi\u015fiklikler i\u00e7in s\u00fcrekli dan\u0131\u015fmanl\u0131k ve rehberlik sa\u011flay\u0131n.\u00a0Dijital pazarlama kampanyas\u0131 stratejisi ve taktikleri \u00f6nceliklerini \u00f6nerin.\u00a0\u0130lerlenen eylemlere g\u00f6re ilerlemeyi de\u011ferlendirin.\u00a0Uzmanla\u015fm\u0131\u015f hizmetler i\u00e7in \u00fc\u00e7\u00fcnc\u00fc taraf uzmanlar\u0131 \u00f6nerin.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Surekli_Surec_Iyilestirme\"><\/span><strong>S\u00fcrekli S\u00fcre\u00e7 \u0130yile\u015ftirme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trafik \u00f6l\u00e7\u00fcm\u00fc ve harekete ge\u00e7irici mesaj tamamlamalar\u0131 gibi veri metriklerini kullanmak, i\u00e7erik etkile\u015fimini geli\u015ftiren t\u00fcm dijital pazarlama kanallar\u0131nda s\u00fcrekli olarak hedeflenen trafik art\u0131\u015flar\u0131n\u0131 art\u0131r\u0131r.\u00a0Riskleri en aza indirirken rekabetin \u00f6n\u00fcnde kalmak i\u00e7in zarf\u0131 itin &#8211; \u00f6rn.\u00a0elit SEO \u015firket sekt\u00f6r\u00fc uzmanlar\u0131n\u0131 takip edin.\u00a0Rakipleri yenmek i\u00e7in web sitesi i\u00e7eri\u011fini hareket ettirmeye ve geli\u015ftirmeye devam edin.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Icerik_Yonetim_Sistemlerini_CMS_bilir\"><\/span><strong>\u0130\u00e7erik Y\u00f6netim Sistemlerini (CMS) bilir<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>WordPress, Drupal, Joomla, Concrete5, DotNetNuke: Operasyonel \u00f6zellikleri, pop\u00fcler \u0130\u00e7erik Y\u00f6netim Sistemlerinin avantaj ve dezavantajlar\u0131n\u0131 anlay\u0131n.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Web_Tasarim_ve_Gelistirme\"><\/span><strong>Web Tasar\u0131m ve Geli\u015ftirme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web Geli\u015ftirme \/ Web Tasar\u0131m\u0131 s\u00fcre\u00e7lerini, terminolojiyi genel bir anlay\u0131\u015fa sahip olmak ve temel HTML kodlama becerilerine sahip olmak.\u00a0Basamakl\u0131 Stil Sayfalar\u0131n\u0131 (CSS), Web Sayfas\u0131 D\u00fczeni ve Grafik Tasar\u0131m \u00f6\u011felerini anlay\u0131n.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"E-Ticaret_Sistemleri\"><\/span><strong>E-Ticaret Sistemleri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>E-ticaret Web Siteleri, Al\u0131\u015fveri\u015f Sepetleri, \u00c7evrimi\u00e7i \u00d6deme \u0130\u015fleme Hizmetleri, Foto\u011fraf Galerileri, E-Ticaret Platformlar\u0131 ve Ma\u011faza \u00e7\u00f6z\u00fcmlerinin \u00f6nemli y\u00f6nlerini, ayr\u0131ca g\u00f6nderim se\u00e7eneklerini ve yasalara uymak i\u00e7in vergi d\u00fczenlemelerini anlay\u0131n.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Gelismis_SEO_Teknikleri_Uygula\"><\/span><strong>Geli\u015fmi\u015f SEO Teknikleri Uygula<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Arama motoru g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in geli\u015fmi\u015f y\u00f6ntemler kullan\u0131n: \u00d6ne \u00c7\u0131kan Snippet&#8217;ler, Zengin \u0130\u00e7erikler, Google Bilgi paneli g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, Google Quick Answers Box, Yerel Paket.\u00a0Yukar\u0131daki hedefleri desteklemek i\u00e7in HTML i\u015faretlemesini y\u00fckleyin.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Araclari_Etkili_kullanin\"><\/span><strong>SEO Ara\u00e7lar\u0131 Etkili kullan\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Verileri yorumlay\u0131n ve \u00f6nemini a\u00e7\u0131klay\u0131n.\u00a0Google Web Y\u00f6neticisi Ara\u00e7lar\u0131, Google Analytics, hemen \u00e7\u0131kma oran\u0131, tarama hatalar\u0131, SEO Sorgular\u0131, G\u00f6sterimler.\u00a0Favori ara\u00e7lar Noblesamurai.com, Opensiteexplorer.com, Majesticseo.com, Ahrefs.com, Alexa.com, Moz.com, Gtmetrix.com, Screamingfrog.co.uk, Sproutsocial.com, Spyfu.com, Ubersuggest.io i\u00e7erir<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Ic_Baglama_Yapisi_Optimizasyonu\"><\/span><strong>\u0130\u00e7 Ba\u011flama Yap\u0131s\u0131 Optimizasyonu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web sitesi kullan\u0131labilirli\u011fini geli\u015ftirmek ve Breadcrumb gezinmesini kullanmak gibi Pazarlama Hunilerini kullanmak i\u00e7in en iyi Dahili Ba\u011flama Uygulamalar\u0131n\u0131 kullan\u0131n.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Site_disi_SEO\"><\/span><strong>Site d\u0131\u015f\u0131 SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Organik SEO s\u0131ralamas\u0131 i\u00e7in Blogger veya Influencer Outreach gibi \u00e7e\u015fitli me\u015fru ba\u011flant\u0131 olu\u015fturma stratejilerini bilerek \u00e7e\u015fitlendirilmi\u015f bir gelen ba\u011flant\u0131 profili geli\u015ftirin.\u00a0\u00d6nemli a\u00e7\u0131l\u0131\u015f sayfalar\u0131na ve ba\u011flanabilir i\u00e7eri\u011fe (\u00f6rne\u011fin, Infographics) ili\u015fkin do\u011fal alakal\u0131 ba\u011flant\u0131lar kazan\u0131n veya \u00e7ekin.\u00a0Yetki alanlar\u0131ndan takip edilen kalite geri hatlar\u0131.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Web_Sitesi_Islevsellik_ve_Tamamlayicilik\"><\/span><strong>Web Sitesi \u0130\u015flevsellik ve Tamamlay\u0131c\u0131l\u0131k<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gerekirse, etkin K\u00fcresel Gezinme, Site D\u00fczeni, Men\u00fc ve Gezinme Stili, Altbilgi alan\u0131, G\u00f6r\u00fcnt\u00fc, Renk D\u00fczeni, Logo ve Favicon i\u00e7in \u00f6nerilerde bulunun.\u00a0Profesyonel olarak sunulan i\u00e7eri\u011fi g\u00f6rsel olarak \u00e7ekici hale getirmek i\u00e7in gereksinimlere veya \u00f6zelliklere sahip olun.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Uzman_Sorun_Giderici_Olun\"><\/span><strong>Uzman Sorun Giderici Olun<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Arama motoru s\u0131ralamalar\u0131n\u0131 belirli bir s\u00fcre boyunca olumsuz etkileyebilecek engelleri tan\u0131mlamak i\u00e7in birden fazla fakt\u00f6r\u00fc, olas\u0131 problemi ve sorunu inceleyin (\u00f6r. 6-12 ay).\u00a0\u00c7\u00f6z\u00fcmler bulundu\u011funda, ilerleme noktalar\u0131n\u0131 \u00f6l\u00e7\u00fcn.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Temel_Performans_Gostergeleri_KPI\"><\/span><strong>Temel Performans G\u00f6stergeleri (KPI)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sadece web sitesi performans\u0131 i\u00e7in de\u011fil, SEO kampanya etkinli\u011fini de\u011ferlendirmek i\u00e7in Anahtar Performans G\u00f6stergeleri kriterleri konusunda anla\u015fmaya var\u0131n.\u00a0\u00d6rnekler; Kitle Payla\u015f\u0131m\u0131, Trafik Kaynaklar\u0131, Kazan\u00e7lar ve YG, Google # 1 &#8211; 3 konumuna ula\u015fan Anahtar Kelimeleri i\u00e7erir.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Adlandirma_Kurallarini_Belirleme\"><\/span><strong>Adland\u0131rma Kurallar\u0131n\u0131 Belirleme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>URL yap\u0131s\u0131, \u0130\u00e7erik Silileri, Alt dizinler veya Alt etki alanlar\u0131, Dosya \u0130simleri, Grafik G\u00f6r\u00fcnt\u00fcleri, \u00e7oklu ortam veya video adland\u0131rma ve ba\u015fl\u0131klar\u0131 ve kullan\u0131c\u0131 adlar\u0131 i\u00e7in adland\u0131rma kurallar\u0131 ve Taksonomileri belirleyin.\u00a0Alan ad\u0131 bulma s\u00fcrecine yard\u0131mc\u0131 olun.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"URL_Haritasi_olusturun\"><\/span><strong>URL Haritas\u0131 olu\u015fturun<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>URL Haritas\u0131, \u0130\u00e7erik Hiyerar\u015fisini tasvir eden Bilgi Mimarisi i\u00e7in blueprint ve yol haritas\u0131 belgesidir.\u00a0Bir \u00f6rnek, bir web sitesini yeniden tasarlarken yeni web sitesi URL&#8217;lerine kar\u015f\u0131 eski web sitesi URL&#8217;lerini i\u00e7erir.\u00a0Bu belge 301 y\u00f6nlendirme kayd\u0131n\u0131 i\u00e7erecektir.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Mobil_Aramaya_odaklan\"><\/span><strong>Mobil Arama&#8217;ya odaklan!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Responsive Web Design&#8217;\u0131 kullan\u0131n ve Mobil Arama Sonu\u00e7lar\u0131nda daha y\u00fcksek ba\u015far\u0131 elde etmek i\u00e7in \u00e7al\u0131\u015f\u0131n.\u00a0\u0130\u00e7eri\u011fi sesli aramada ve Google Mobile-First Index&#8217;te iyi s\u0131ralamak i\u00e7in i\u00e7eri\u011fi optimize edin.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Periyodik_Aylik_SEO_Raporlari\"><\/span><strong>Periyodik Ayl\u0131k SEO Raporlar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Devam eden SEO istemcileri ve proje ilerleme raporlar\u0131 i\u00e7in raporlar haz\u0131rlay\u0131n.\u00a0\u00d6rnekler, Anahtar Kelime S\u0131ralamas\u0131 De\u011fi\u015fikliklerini \u0130zleme, En Y\u00fcksek Trafik A\u00e7\u0131l\u0131\u015f Sayfalar\u0131, Trafik E\u011filimleri, Ba\u011flant\u0131 Alanlar\u0131n\u0131 Ba\u011flama ve Gelen Ba\u011flant\u0131lar\u0131 Sat\u0131n Alma, Trafik Kaynaklar\u0131n\u0131 i\u00e7erir.\u00a0\u00c7evrimi\u00e7i rakiplerle kar\u015f\u0131la\u015ft\u0131r\u0131n.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Katman_1_Sosyal_Medya_Hesaplarini_Optimize_Edin\"><\/span><strong>Katman 1 Sosyal Medya Hesaplar\u0131n\u0131 Optimize Edin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sosyal medya optimizasyonu, Youtube, Facebook, Twitter, Instagram ve Pinterest gibi Sosyal Medya Profillerini i\u00e7erir.\u00a0M\u00fc\u015fterinin marka mesajlar\u0131n\u0131 tan\u0131t\u0131n ve yay\u0131nlay\u0131n.\u00a0Sosyal medya payla\u015f\u0131m d\u00fc\u011fmelerini ve \u00f6zelliklerini dijital i\u00e7eri\u011fe ekleyin.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Icerik_Dagilimi\"><\/span><strong>\u0130\u00e7erik Da\u011f\u0131l\u0131m\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dijital pazarlama kanallar\u0131nda i\u00e7eri\u011fin nas\u0131l yay\u0131nlanaca\u011f\u0131n\u0131 ve tan\u0131t\u0131laca\u011f\u0131n\u0131 \u00f6\u011frenin: video portallar\u0131, sosyal medya, e-posta haber b\u00fcltenleri, g\u00f6r\u00fcnt\u00fcl\u00fc reklamc\u0131l\u0131k, halkla ili\u015fkiler, blog olu\u015fturma, end\u00fcstri etkileyicileri, foto\u011fraf g\u00f6r\u00fcnt\u00fc payla\u015f\u0131m\u0131.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Markalasma_Danismanligi\"><\/span><strong>Markala\u015fma Dan\u0131\u015fmanl\u0131\u011f\u0131\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00c7evrimi\u00e7i ortamda marka bilinirli\u011fi, g\u00fcvenilirlik, \u00f6zg\u00fcnl\u00fck ve g\u00f6r\u00fcn\u00fcrl\u00fck olu\u015fturman\u0131n yan\u0131 s\u0131ra, i\u015fletmenizi \u00e7evrimi\u00e7i olarak markala\u015ft\u0131rman\u0131n temellerini tart\u0131\u015f\u0131n.\u00a0Dijital Varl\u0131k Envanteri al\u0131n.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Kalite_kontrol\"><\/span><strong>Kalite kontrol<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dijital pazarlama ekibinin \u00e7\u0131kt\u0131lar\u0131n\u0131 kalite kontrol eder.\u00a0G\u00f6revlerin, sorumluluklar\u0131n tam olarak yerine getirilebilmesini ve planlar\u0131n y\u00fcr\u00fct\u00fclmesini sa\u011flayarak, \u00fczerinde mutab\u0131k kal\u0131nan roller ve sorumluluklar temelinde ba\u015far\u0131yla tamamland\u0131\u011f\u0131n\u0131 onaylay\u0131n.\u00a0\u00d6rnek olarak: Yeni bir site lansman\u0131ndan sonra QC.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Web_Sitesi_Guvenligi\"><\/span><strong>Web Sitesi G\u00fcvenli\u011fi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0130stemci Web Sitesi G\u00fcvenlik Sorunlar\u0131nda Koru.\u00a0Proaktif olun.\u00a0SSL sertifikas\u0131 ve https: \/\/ g\u00fcvenli web sitesi protokol\u00fc d\u00fc\u015f\u00fcn\u00fcn.\u00a0K\u00f6t\u00fc ama\u00e7l\u0131 yaz\u0131l\u0131m veya Spam bildirimleri i\u00e7in Google Search Console ileti\u015fimini izleyin.\u00a0G\u00fcvenli giri\u015fler ve g\u00fc\u00e7l\u00fc \u015fifreler.\u00a0Yaz\u0131l\u0131m\u0131 g\u00fcncel tutun.\u00a0D\u00fczenli web sitesi yedeklemeleri yap\u0131n.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Web_Hosting_ve_Domain\"><\/span><strong>Web Hosting ve Domain<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web Hosting, Alan ad\u0131 yenileme ve Alan Kay\u0131t \u015eirketi durumunu g\u00f6zden ge\u00e7irin.\u00a0Etkili ve verimli bir web bar\u0131nd\u0131rma \u015firketi i\u00e7in \u00f6nerilerde bulunun ve m\u00fc\u015fterinin tamamen kontrol ve ayd\u0131nlanm\u0131\u015f olmas\u0131n\u0131 sa\u011flay\u0131n.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Dijital_Pazarlama_Ekibi_Destegi\"><\/span><strong>Dijital Pazarlama Ekibi Deste\u011fi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u00fc\u015fterinin Dijital Pazarlama Ekibi ile etkin bir \u015fekilde i\u015fbirli\u011fi yap\u0131n ve etkili bir katk\u0131da bulunun.\u00a0Ekip \u00fcyeleri genellikle i\u015fletme sahibi, web tasar\u0131mc\u0131s\u0131 veya web y\u00f6neticisi, pazarlama ajans\u0131, sosyal medya ekibi ve muhtemelen bir metin yazar\u0131 veya serbest \u00e7al\u0131\u015fan\u0131 i\u00e7erir.\u00a0Toplant\u0131lara kat\u0131l\u0131n.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Ucretli_Arama_Agi_Reklamciligi\"><\/span><strong>\u00dccretli Arama A\u011f\u0131 Reklamc\u0131l\u0131\u011f\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00dccretli Arama A\u011f\u0131 Reklamc\u0131l\u0131\u011f\u0131, T\u0131klama Ba\u015f\u0131na \u00d6deme, TB\u00d6, AdWords i\u00e7in M\u00fc\u015fteri gereksinimlerini de\u011ferlendirmede yetkin olun.\u00a0\u00c7evrimi\u00e7i reklam kampanyalar\u0131 i\u00e7in anahtar kelime \u00f6nerileri yap\u0131n.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"SEOnun_Avantajlari_ve_Faydalari\"><\/span><strong>SEO&#8217;nun Avantajlar\u0131 ve Faydalar\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u00fc\u015fterinin, bu pazarlama stratejisinin, \u00f6zkaynak olu\u015fturmayan ve kal\u0131c\u0131 getiri sa\u011flamayan \u00fccretli reklam veya \u00e7evrimd\u0131\u015f\u0131 reklam pazarlama modellerine kar\u015f\u0131, uzun vadede, neden bu pazarlama stratejisinin \u00f6zsermayeyi yaratt\u0131\u011f\u0131n\u0131 ve \u00f6dedi\u011fini (yani, y\u00fcksek yat\u0131r\u0131m geri d\u00f6n\u00fc\u015f\u00fc) a\u00e7\u0131klad\u0131\u011f\u0131n\u0131 g\u00f6steren say\u0131s\u0131z faydalar hakk\u0131nda bilgilendirin. .<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Cevrimici_Pazarlama_Gosterileri\"><\/span><strong>\u00c7evrimi\u00e7i Pazarlama G\u00f6sterileri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u00fc\u015fteriyi etkileyen internet pazarlaman\u0131n t\u00fcm alanlar\u0131nda canl\u0131 \u00e7evrimi\u00e7i demolar yap\u0131n.\u00a0E\u011fitmek ve e\u011fitmek.\u00a0Ayl\u0131k SEO toplant\u0131lar\u0131, m\u00fc\u015fteri sunumlar\u0131, i\u015f incelemeleri, ki\u015fisel toplant\u0131lar ve konferans g\u00f6r\u00fc\u015fmeleri yapabilme.\u00a0Kan\u0131t g\u00f6sterileri.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Eski_Web_Sitesini_Duzeltin_ve_Yeni_Bir_Web_Sitesi_Analizi_Olusturun\"><\/span><strong>Eski Web Sitesini D\u00fczeltin ve Yeni Bir Web Sitesi Analizi Olu\u015fturun<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>1-5 y\u0131l sonra, gelecekte nerede olmalar\u0131 gerekti\u011fine dair, bug\u00fcn nerede olduklar\u0131na g\u00f6re en \u00e7ok i\u015f anlam\u0131n\u0131 en \u00fcst d\u00fczeyde tutan m\u00fc\u015fterilere tavsiyede bulunun.\u00a0Onlar yolda m\u0131?\u00a0Do\u011fru Dijital Pazarlama Platformlar\u0131na yat\u0131r\u0131m yap\u0131yorlar m\u0131?<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Butcesini_Yolda_Tutun\"><\/span><strong>SEO B\u00fct\u00e7esini Yolda Tutun<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kampanya b\u00fct\u00e7e giderlerini y\u00f6netin, \u00f6nceliklerin belirlenmesine yard\u0131mc\u0131 olun, gerekirse kaynaklara y\u00f6nlendirin, proje y\u00f6netimi yap\u0131n, t\u00fcm web sitesi de\u011fi\u015fikliklerini belgeleyin.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Gercekci_Beklentiler_Ayarlayin\"><\/span><strong>Ger\u00e7ek\u00e7i Beklentiler Ayarlay\u0131n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Promise ve \u00dcst\u00fcnde Sunun!\u00a0T\u00fcm s\u00f6zle\u015fme y\u00fck\u00fcml\u00fcl\u00fcklerini yerine getirin.\u00a0Ger\u00e7ek\u00e7i i\u015f bitirme zaman \u00e7izelgeleri ve \u00e7izelgeleri olu\u015fturun ve ileti\u015fim kurun.\u00a0Yanl\u0131\u015f anla\u015f\u0131lmalar\u0131 \u00f6nlemek i\u00e7in kapsaml\u0131 bir SEO s\u00f6zle\u015fmesi var.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Musteri_iletisimi\"><\/span><strong>M\u00fc\u015fteri ileti\u015fimi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A\u015f\u0131r\u0131 end\u00fcstri v\u0131z\u0131lt\u0131 terimlerini kullanmak, sorular\u0131 cevaplamak, e\u011fitim ve ko\u00e7luk yapmaks\u0131z\u0131n, m\u00fc\u015fterinin bilgi d\u00fczeyinde karma\u015f\u0131k kavramlar\u0131 ve birbiriyle ili\u015fkili kavramlar\u0131 a\u00e7\u0131klayabilme.\u00a0\u00d6nemi anlayana kadar anahtar kavramlar\u0131 birka\u00e7 kez a\u00e7\u0131klay\u0131n\u0131z.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Hem_Atak_Hem_Savunma_Oyna\"><\/span><strong>Hem Atak Hem Savunma Oyna<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yeni f\u0131rsatlar\u0131n liderlik rol\u00fcn\u00fc \u00fcstlenerek ileti\u015fim kurmas\u0131n\u0131 sa\u011flay\u0131n ve m\u00fc\u015fterinin nerede olduklar\u0131n\u0131 bilmesini sa\u011flay\u0131n (\u00f6rne\u011fin, di\u011ferlerinden \u00f6nce Tam E\u015fle\u015fme Alan Adlar\u0131n\u0131 sat\u0131n al\u0131n, Up-and-coming Rakipler yak\u0131nda k\u0131sa bir s\u00fcre i\u00e7inde bunlar\u0131 SERP\u2019lerde ge\u00e7eceklerdir).\u00a0M\u00fc\u015fterilere, pazarlama yat\u0131r\u0131mlar\u0131n\u0131 SEO Kopya Yazma, \u0130\u00e7erik Olu\u015fturma veya Sosyal Medya gibi ba\u015fka alanlara y\u00f6nlendirmeleri gerekip gerekmedi\u011fini bildirin.\u00a0Rasyonalizasyon.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Alan_Sahipligi\"><\/span><strong>Alan Sahipli\u011fi\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u00fc\u015fterinin sahip oldu\u011fu alanlar\u0131n sahipli\u011finde nas\u0131l en iyi \u015fekilde yararlan\u0131laca\u011f\u0131na bak\u0131n.\u00a0Birden \u00e7ok web sitesini bir katil web sitesinde birle\u015ftirmek veya birle\u015ftirmek mant\u0131kl\u0131 m\u0131?\u00a0Birden \u00e7ok i\u015fletme yerini nas\u0131l ele alaca\u011f\u0131n\u0131za bak\u0131n.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Stratejik_Planlama\"><\/span><strong>Stratejik Planlama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00d6nceden planlamak.\u00a0Pazarlama ad\u0131mlar\u0131n\u0131 mant\u0131ksal olarak s\u0131ralay\u0131n.\u00a0\u0130lk olarak en zor i\u015fi ele alarak i\u015fe ba\u015flay\u0131n, daha sonra Web Analytics Verilerini kullanarak daha sonra aramay\u0131 tekrarlay\u0131n.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Garantisi\"><\/span><strong>SEO Garantisi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Anahtar kelime s\u0131ralamas\u0131 i\u00e7in SEO Garantileri YAPMAYIN.\u00a0Sadece do\u011frudan kontrol\u00fcn\u00fczde olan\u0131 garanti edin.\u00a0Gelecekteki sonu\u00e7lara ve senaryolara yakla\u015fmak i\u00e7in ge\u00e7mi\u015f deneyimleri kullan\u0131n.<\/li>\n<\/ol>\n<p>Yerinde toplant\u0131 veya telekonferans yoluyla <strong>SEO taktikleri<\/strong> ve stratejileri y\u00fcr\u00fctmek, i\u015fletme sahiplerinin web sitesinin performans\u0131n\u0131 iyile\u015ftirme ve \u00e7evrimi\u00e7i g\u00f6r\u00fcn\u00fcrl\u00fck kazanma hakk\u0131nda daha fazla bilgi edinmeleri i\u00e7in m\u00fckemmel bir ba\u015flang\u0131\u00e7 noktas\u0131d\u0131r.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Bir_SEO_danismaninin_hedefleri\"><\/span>Bir SEO dan\u0131\u015fman\u0131n\u0131n hedefleri<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Bir arama motoru dan\u0131\u015fman\u0131n\u0131n hedeflerinin ne oldu\u011funu d\u00fc\u015f\u00fcnmenin ba\u015fka bir yolu da kendinize \u015fu soruyu soruyor olabilir: Neden bu ki\u015fiye para \u00f6d\u00fcyorum? Hedefler m\u00fc\u015fteriye g\u00f6re de\u011fi\u015fecektir, ancak m\u00fc\u015fteriler i\u00e7in hedeflerim genellikle \u015f\u00f6yle g\u00f6r\u00fcn\u00fcr:<\/p>\n<p><span style=\"color: #ff0000;\"><em><strong>M\u00fc\u015fterilerinizin sizi bulmas\u0131na yard\u0131mc\u0131 olun.<\/strong><\/em><\/span>\u00a0En sevdi\u011fim s\u00f6z, e\u011fer kimse seni bulamazsa harika i\u00e7erik ve harika bir web sitesi i\u00e7in zaman, kaynak ve para harcaman\u0131n ne anlam\u0131 var? Bir SEO uzman\u0131, organik aramadan gelen ziyaretleri art\u0131rmaya yard\u0131mc\u0131 olmak i\u00e7in eyleme ge\u00e7irilebilir \u00f6neriler sa\u011flayacakt\u0131r.<\/p>\n<p><em><strong><span style=\"color: #ff0000;\">\u00c7evrimi\u00e7i pazarda rekabet g\u00fcc\u00fcn\u00fcz\u00fc koruman\u0131za yard\u0131mc\u0131 olur.<\/span><\/strong><\/em> SEO kullanm\u0131yorsan\u0131z, rakiplerinizin endi\u015felenmesi gereken konular daha azd\u0131r.<\/p>\n<p>Google&#8217;\u0131, o arsa \u00fczerine yaln\u0131zca belirli say\u0131da ev in\u015fa edebilece\u011finiz bir arsa olarak d\u00fc\u015f\u00fcn\u00fcn. Ne kadar \u00e7ok eve sahip olursan\u0131z, o kadar \u00e7ok zenginlik yaratabilirsiniz. SEO i\u00e7in de ayn\u0131s\u0131, sahip oldu\u011funuz arama motoru m\u00fclk\u00fc ne kadar fazlaysa, zenginlik olu\u015fturmak i\u00e7in o kadar fazla f\u0131rsat\u0131n\u0131z olur.<\/p>\n<p><em><strong><span style=\"color: #ff0000;\">\u00c7evrimi\u00e7i ortamda alakal\u0131 kalman\u0131za yard\u0131mc\u0131 olur.<\/span><\/strong><\/em> Hi\u00e7 g\u00f6zden uzak, ak\u0131ls\u0131z bir s\u00f6z duydun mu? Hedeflenen \u00f6nemli anahtar kelimeler i\u00e7in belirgin bir s\u0131ralama yapm\u0131yorsan\u0131z, m\u00fc\u015fterileriniz sizi d\u00fc\u015f\u00fcnmez bile. Neyi bilmediklerini bilmiyorlar.<\/p>\n<p>Bunu bir dergi olarak da d\u00fc\u015f\u00fcnebilirsiniz. Kapaktaki ki\u015finin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc daha fazlad\u0131r ve sayfa 98&#8217;deki birinden daha alakal\u0131.<\/p>\n<p><em><strong><span style=\"color: #ff0000;\">\u00dczerinde i\u015flem yap\u0131labilen bir sonraki ad\u0131m i\u015f kararlar\u0131 yard\u0131mc\u0131 olun.<\/span><\/strong><\/em> SEO ve analiz el ele gider. Bir SEO dan\u0131\u015fman\u0131, neyin i\u015fe yarad\u0131\u011f\u0131n\u0131 ve neyin i\u015fe yaramad\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in stratejilerini de\u011fi\u015ftirebilsinler.<\/p>\n<p>Ayl\u0131k raporlama, SEO dan\u0131\u015fmanl\u0131k paketlerimizin her birine dahildir, \u00e7\u00fcnk\u00fc m\u00fc\u015fterilerimize i\u015fimizin de\u011ferini ve verilere dayanarak daha sonra ne yapmam\u0131z gerekti\u011fini g\u00f6stermemiz gerekir. \u00c7o\u011fu zaman, konu her zaman verilerle ilgili olmal\u0131d\u0131r!<\/p>\n<blockquote><p>Art\u0131k gerekli beceriler hakk\u0131nda daha fazla bilgi sahibi oldu\u011funuza g\u00f6re, bir sonraki ad\u0131m <a href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismanligi-iyi-bir-seo-danismani-nasil-secilir\/\" target=\"_blank\" rel=\"noopener\"><strong>iyi bir SEO dan\u0131\u015fman\u0131n\u0131 nas\u0131l bulaca\u011f\u0131n\u0131z\u0131<\/strong><\/a> \u00f6\u011frenmektir. Hangisinin sizin i\u00e7in en uygun oldu\u011funu g\u00f6rmek i\u00e7in birka\u00e7 farkl\u0131 SEO dan\u0131\u015fman\u0131yla konu\u015fman\u0131z\u0131 \u015fiddetle tavsiye ederim, biz de dahil!<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>SEO dan\u0131\u015fman\u0131 (Arama Motoru Optimizasyonu yapan ki\u015fi), daha do\u011fal arama motoru trafi\u011fi ve daha y\u00fcksek s\u0131ralama pozisyonlar\u0131 elde etmek isteyen i\u015f sahiplerine uzman tavsiyesi, rehberlik ve tavsiyelerde bulunmak i\u00e7in web sitelerini ve bunlar\u0131n gelen linklerini analiz eden ve yorumlayan bir i\u015ftir. SEO Dan\u0131\u015fman\u0131n\u0131n bilmesi gerekenler ve g\u00f6revlerini a\u015fa\u011f\u0131da tam 50 ad\u0131mda SEO Dan\u0131\u015fmanl\u0131\u011f\u0131 alt ba\u015fl\u0131\u011f\u0131 &#8230; <a title=\"SEO Dan\u0131\u015fman\u0131 Ne Yapar? &#8211; 50 Ad\u0131mda SEO Dan\u0131\u015fmanl\u0131\u011f\u0131!\" class=\"read-more\" href=\"https:\/\/www.cihadsumbul.com.tr\/seo-danismani-ne-yapar\/\" aria-label=\"Read more about SEO Dan\u0131\u015fman\u0131 Ne Yapar? &#8211; 50 Ad\u0131mda SEO Dan\u0131\u015fmanl\u0131\u011f\u0131!\">Devam\u0131n\u0131 oku<\/a><\/p>\n","protected":false},"author":1,"featured_media":237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/posts\/232"}],"collection":[{"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":0,"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/posts\/232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/media\/237"}],"wp:attachment":[{"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/media?parent=232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/categories?post=232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/tags?post=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}