{"id":246,"date":"2019-02-16T12:43:05","date_gmt":"2019-02-16T09:43:05","guid":{"rendered":"https:\/\/www.cihadsumbul.com.tr\/?p=246"},"modified":"2021-09-18T02:41:30","modified_gmt":"2021-09-17T23:41:30","slug":"google-ads-uzmani-kimdir-ne-is-yapar","status":"publish","type":"post","link":"https:\/\/www.cihadsumbul.com.tr\/google-ads-uzmani-kimdir-ne-is-yapar\/","title":{"rendered":"Google ADS Uzman\u0131 Kimdir? Ne \u0130\u015f Yapar?"},"content":{"rendered":"\r\n<p>Google ADS Reklam uzman\u0131yla \u00e7al\u0131\u015fmak, kampanyalar\u0131n\u0131z\u0131n potansiyelini tam olarak anlaman\u0131za yard\u0131mc\u0131 olabilir. ADS Uzman\u0131, iyile\u015ftirme alanlar\u0131n\u0131 belirlemenize yard\u0131mc\u0131 olur ve YG&#8217;yi iyile\u015ftirmek i\u00e7in bir \u00e7\u00f6z\u00fcm sunar.<\/p>\r\n\r\n\r\n\r\n<p><em><strong>\u0130\u015fte bir Google ADS Uzman\u0131n\u0131n yapt\u0131\u011f\u0131 \u015feyler:<\/strong><\/em><\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u0130&ccedil;indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.cihadsumbul.com.tr\/google-ads-uzmani-kimdir-ne-is-yapar\/#Strateji_ve_Hedefleri_Belirler\" title=\"Strateji ve Hedefleri Belirler\">Strateji ve Hedefleri Belirler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.cihadsumbul.com.tr\/google-ads-uzmani-kimdir-ne-is-yapar\/#Yeni_Kampanyalar_Olusturur\" title=\"Yeni Kampanyalar Olu\u015fturur\">Yeni Kampanyalar Olu\u015fturur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.cihadsumbul.com.tr\/google-ads-uzmani-kimdir-ne-is-yapar\/#Kampanyalari_Yonetir\" title=\"Kampanyalar\u0131 Y\u00f6netir\">Kampanyalar\u0131 Y\u00f6netir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.cihadsumbul.com.tr\/google-ads-uzmani-kimdir-ne-is-yapar\/#Performans_Raporlari_Gonderir\" title=\"Performans Raporlar\u0131 G\u00f6nderir\">Performans Raporlar\u0131 G\u00f6nderir<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strateji_ve_Hedefleri_Belirler\"><\/span>Strateji ve Hedefleri Belirler<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Google ADS Uzman\u0131n\u0131n yapaca\u011f\u0131 ilk \u015feylerden biri kampanyalar\u0131n\u0131z i\u00e7in bir strateji olu\u015fturmakt\u0131r. Bu, kampanyalar\u0131n\u0131z\u0131n hedeflerine dayanacakt\u0131r. Bu nedenle, \u00f6rne\u011fin ayda 200 soru sorman\u0131z gerekiyorsa, strateji bunu nas\u0131l ba\u015faraca\u011f\u0131n\u0131z\u0131 belirleyecektir.<\/p>\r\n\r\n\r\n\r\n<p>Strateji, hedeflere ula\u015fmak i\u00e7in ger\u00e7ekle\u015ftirilmesi gereken taktikler hakk\u0131nda detaylar\u0131 i\u00e7erecektir. Bu, yap\u0131lacak optimizasyonlar\u0131 ve \u00fcretilecek haftal\u0131k ve ayl\u0131k raporlar\u0131 i\u00e7erir.<\/p>\r\n\r\n\r\n\r\n<p>Bu strateji performansa ba\u011fl\u0131 olarak zamanla de\u011fi\u015fecektir.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yeni_Kampanyalar_Olusturur\"><\/span>Yeni Kampanyalar Olu\u015fturur<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Google Reklam Uzman\u0131 yeni kampanyalar olu\u015fturur. Anahtar kelime ara\u015ft\u0131rmas\u0131 yapar ve hedeflemek istedikleri aramalar\u0131 yeni bir kampanya ve reklam grubu olu\u015fturarak belirler.<\/p>\r\n\r\n\r\n\r\n<p>Arama kampanyalar\u0131 en pop\u00fcler t\u00fcrd\u00fcr ve t\u00fcm Google Reklam Uzmanlar\u0131 bunlar\u0131 kolayca ayarlayabilmelidir. Ancak, G\u00f6r\u00fcnt\u00fcl\u00fc Reklam, Video, Yeniden Pazarlama, Al\u0131\u015fveri\u015f ve Uygulamalar gibi ba\u015fka kampanya t\u00fcrleri de var ve bunlar\u0131n t\u00fcm\u00fc bu di\u011fer t\u00fcrlerle ilgili deneyime sahip olmayacak.<\/p>\r\n\r\n\r\n\r\n<p>Ayr\u0131ca, ba\u015flatmak istedi\u011finiz kampanya t\u00fcrlerinde sertifikal\u0131 olup olmad\u0131klar\u0131n\u0131 da kontrol edebilirsiniz.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kampanyalari_Yonetir\"><\/span>Kampanyalar\u0131 Y\u00f6netir<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.kamilkeles.com\/adwords-uzmani\/\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Google Adwords Uzman\u0131<\/strong><\/a>, kampanyalar\u0131n\u0131z\u0131 haftal\u0131k ve ayl\u0131k olarak y\u00f6netir ve optimize eder. Ayr\u0131ca, temel metriklerin performans\u0131 hakk\u0131nda g\u00fcncellemeler ve raporlar g\u00f6nderirler.<\/p>\r\n\r\n\r\n\r\n<p>Y\u00f6netilmesi gereken ana \u00f6zelliklerden baz\u0131lar\u0131 arama terimleri ve anahtar kelimelerdir. \u0130nsanlar\u0131n \u00fcr\u00fcnleri veya hizmetleri bulmak i\u00e7in kulland\u0131klar\u0131 arama terimleri, hesaptaki anahtar kelimelerle yak\u0131ndan ili\u015fkili olmal\u0131d\u0131r.<\/p>\r\n\r\n\r\n\r\n<p>De\u011filse, baz\u0131lar\u0131 negatif anahtar kelimeler olarak eklenmelidir. Bu, hedeflemenin iyile\u015ftirilmesine ve y\u00fcksek bir YG elde edilmesine yard\u0131mc\u0131 olacakt\u0131r.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Performans_Raporlari_Gonderir\"><\/span>Performans Raporlar\u0131 G\u00f6nderir<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Google ADS Uzman\u0131 haftal\u0131k ve ayl\u0131k performans raporlar\u0131 g\u00f6nderir. Bunlar, kampanyalar\u0131n belirtilen hedeflere kar\u015f\u0131 nas\u0131l bir performans g\u00f6sterdi\u011fini ve bir strateji de\u011fi\u015fikli\u011fi yap\u0131lmas\u0131 gerekip gerekmedi\u011fini g\u00f6sterecektir.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Google ADS Reklam uzman\u0131yla \u00e7al\u0131\u015fmak, kampanyalar\u0131n\u0131z\u0131n potansiyelini tam olarak anlaman\u0131za yard\u0131mc\u0131 olabilir. ADS Uzman\u0131, iyile\u015ftirme alanlar\u0131n\u0131 belirlemenize yard\u0131mc\u0131 olur ve YG&#8217;yi iyile\u015ftirmek i\u00e7in bir \u00e7\u00f6z\u00fcm sunar. \u0130\u015fte bir Google ADS Uzman\u0131n\u0131n yapt\u0131\u011f\u0131 \u015feyler: Strateji ve Hedefleri Belirler Google ADS Uzman\u0131n\u0131n yapaca\u011f\u0131 ilk \u015feylerden biri kampanyalar\u0131n\u0131z i\u00e7in bir strateji olu\u015fturmakt\u0131r. Bu, kampanyalar\u0131n\u0131z\u0131n hedeflerine dayanacakt\u0131r. Bu nedenle, &#8230; <a title=\"Google ADS Uzman\u0131 Kimdir? Ne \u0130\u015f Yapar?\" class=\"read-more\" href=\"https:\/\/www.cihadsumbul.com.tr\/google-ads-uzmani-kimdir-ne-is-yapar\/\" aria-label=\"Read more about Google ADS Uzman\u0131 Kimdir? Ne \u0130\u015f Yapar?\">Devam\u0131n\u0131 oku<\/a><\/p>\n","protected":false},"author":1,"featured_media":252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/posts\/246"}],"collection":[{"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/comments?post=246"}],"version-history":[{"count":0,"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/posts\/246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/media\/252"}],"wp:attachment":[{"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/media?parent=246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/categories?post=246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cihadsumbul.com.tr\/wp-json\/wp\/v2\/tags?post=246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}